Digital Marketing Courses Online for Beginners: 2023 [Updated]

Do you know Digital Marketing has become the order of the day? We can get almost everything online in just a few clicks. And also, businesses are making their presence online to survive in this digital era. Do you think digital marketing is only for marketing professionals? No, Not at all. Starting from small business owners to large enterprises, students, future entrepreneurs, marketing professionals, and everyone who wants to catch the drift of digital marketing can learn digital marketing. Are you looking for digital marketing online course? Are you the one who wants to dig more into digital marketing? If you are saying yes to the above questions, then you are at the right place. 

Let us uncover the top 10 digital marketing online courses .

1. Henry Harvin:

Henry Harvin is one of the best global education companies providing online, offline, and self-paced courses for upskilling the youth. India Today ranks the digital marketing online courses by Henry Harvin amongst the top 5 trending digital marketing courses in India. They Spread across Delhi, Pune, Bangalore, Mumbai, Noida, Ahmedabad, Kolkata, Gurgaon, etc.

Certified Advanced Digital Marketer:

The Certified Advanced Digital Marketer training program provides you with skills and techniques to elevate your career growth and get an attractive salary. Moreover, this course helps you to start a career in the marketing industry. You can also broaden your existing business, or you can assist your clients in expanding their business. There is no prior expertise or knowledge required to enroll in this course.

The Key benefits of this digital marketing online course include:

• They provide 32 hours of live virtual classroom sessions.
• At last, you will get 7 Certifications that include a certification from Henry Harvin Marketing Academy, 5 Certificates from Google, and one from Facebook.
• They offer 100% placement support and guaranteed Internship.
• Additionally, they offer one-year membership with Henry Harvin Marketing Academy.
• Basically learning and implementing are the key. They provide practical sessions with 10+ years of experienced mentors.
• Access to a learning management system where you can find all the study materials and recorded videos of the sessions.
• Weekly Bootcamp sessions to enhance your skills.
• Flexible schedule.
• You can attend unlimited live sessions with the membership.
• No cost EMI options are available.
• You will also get Mini projects for practical knowledge.
• Online demo class available.
• The cost of the self-paced course is 11250 INR and live online classroom sessions are 12500 INR. 
• The major topics include:
  • Digital Marketing introduction
  • Webpage designing
  • Search Engine Marketing(Google Ads)
  • SEO(off-page, on-page, local, mobile)
  • LinkedIn marketing
  • YouTube Marketing
  • Complimentary Resume building and Soft skills training etc.

Other related courses:

They also provide a wide variety of courses in different fields. Some of them are

• Advanced Social Media Marketing course
• Google Analytics course
• Advanced PPC (Pay Per Click)course
• Copywriting course etc.
• Advanced SEO course

2. Fundamentals of digital marketing by Google:

The tech giant Google offers various free digital skills training through an online learning platform by Digital Garage. Digital Garage is a nationwide nonprofit program. They provide Fundamentals of Digital Marketing online courses to master the basics of digital marketing. Furthermore, Interactive Advertising Bureau Europe and the Open University accredits this course. This Fundamentals of digital marketing online course is for beginners taking the initial steps in digital marketing.

The key takeaway of this digital marketing online course includes:

• There are 26 modules to dig up that last for 40 hours.
• All the modules are designed and built by Google trainers.
• Moreover, they give you practical exercises and real-world examples to implement your knowledge into action in the physical world.
• Learn tools that make your business succeed.
• You can learn at your convenience with flexible schedules that fit in your routine.
• In addition, you will get an accredited certificate to improve your LinkedIn profile and Resume.
• They provide unlimited access to video tutorials.
• However, you can check and analyze your skills with a quick quiz.
• If you want to get the certificate, then you have to pass the 40-question exam.
• The skills you acquire from this digital marketing online course are
  • Business Strategy
  • Content Marketing
  • Display advertising
  • E-commerce
  • Email marketing
  • Local marketing
  • SEM
  • SEO
  • Social Media etc.

They bring forth live webinar sessions on various topics. They also offer a wide range of related courses. Some of them are listed below

• Marketing Analytics by University of Virginia
• Build Your Online Business by Applied Digital Skills
• Customer Segmentation and Prospecting by Northwestern University
• Google Ads Display by Skillshop
• Google Ads Search by Skillshop

3. Udemy’s The Complete Digital Marketing course – 12 courses in 1:

Udemy is an online learning and teaching platform that consists of thousands of high-quality online video courses. They offer a variety of courses ranging from arts, languages, health, and fitness to marketing, technology, etc. They present both free and paid video courses depending upon the instructor. Free lectures on Udemy provide an easy and shortened learning experience.  

The complete digital marketing course is a top-rated best-seller course, and there is no prior experience needed. From this course, you will learn the techniques to grow a business from scratch, to become an affiliate marketer or digital marketing expert, or freelance marketer.

You will gain the following benefits from this digital marketing online course:

• The course contains 20 hours of training with practical techniques and quizzes.
• In addition, they give projects to get hands-on experience in the field.
• This course covers 12 major topics. They are:
  • Market Research
  • WordPress
  • Email Marketing
  • Copywriting
  • Search Engine Optimization
  • YouTube Marketing
  • Facebook Ads
  • Social Media Marketing 
  • LinkedIn Marketing
  • Google AdWords
  • App Marketing
  • Google Analytics
• The tools recommended in this course are free or cost-effective.
• Especially, you will get lifetime access to the course materials and resources.
• Active question and answer section.
• You will also acquire a Udemy certificate for Completion.
• Moreover, they provide a 30-day money-back guarantee.
• The price of the course is 3499 INR.

Some of the related courses are:

• Digital Marketing Masterclass by Phil Ebiner and Diego Davila – 23 Marketing courses in 1
• Mega Digital Marketing Course A-Z by Pouya Eti and Alireza Etemadi – 12 courses in 1
• Social Media Marketing Mastery | Learn Ads on 10+ Platforms
• The Complete Digital Marketing Guide by Robin and Jesper -20 courses in 1
• Digital Marketing Agency: Social Media Marketing Business.

4. Become a Digital Marketer by Udacity:

Udacity is a leading educational course provider. We can learn new skills through their Nano degree programs addressing different fields. The duration of these Nano degree programs is 3 to 6 months. 

The takeaways of this digital marketing online course are:

• The course duration is three months, and you have to dedicate 10 hours per week.
• Significantly, The course contents are co-created with Facebook.
• You will learn the following topics in this digital marketing online course:
  • Marketing Fundamentals
  • Content Strategy
  • Social Media Marketing
  • Social Media Advertising
  • SEO
  • Display Advertising
  • Email Marketing
  • Google Analytics
  • Final Project
• You have to submit assignments at the end of each topic. After that, mentors will actively review it. 
• Dedicated chat sections for solving your queries.
• Flexible and self-paced learning model.
• Industry-based projects.
• Additionally, you will be a part of a vast student community.
• You will also be running live campaigns to get real-world experience.
• Finally, they offer a Course Completion Certificate by Udacity.
• Technical mentor support throughout the course.
• The career services include:
  • Career coaching and counseling sessions.
  • Interview preparation guidance.
  • Resume and LinkedIn profile review services etc.

Few related courses offered by Udacity are:

• Marketing Analytics
• Predictive Analytics for business
• Digital Freelancer
• Digital Marketing Specialist etc.

5. Certified Digital Marketing Professional Course by Digital Vidya:

Digital Vidya is one of the leading professional training companies in Asia. They are the authentic training partner of Google and Microsoft India. They also have partnerships with leading social media firms such as Facebook, LinkedIn, NASSCOM, Vskills, etc. 

The primary benefits of this digital marketing online course are:

• Basically, they provide a comprehensive syllabus with 3 hours of live class per week and 5 hours of hands-on digital marketing assignment per week.
• They offer 100% practical sessions with updated digital marketing course recordings.
• Indeed, you will get lifetime updates and revamped materials for the digital marketing online course.
• Another key point is they provide two Internships and 72K INR worth tools that include:
  • SEM Softwares
  • SEO Softwares
  • Landing page creator
  • Social Listening tool
  • Push notification
  • WordPress mega theme
  • AHREFS tools for keywords and backlinking etc.
• At the end of this course, you will get Facebook Marketing Certification, Content Marketing Certification, and Digital Marketing Professional Certification.
• The modules included are:
  • Search Engine Optimization(SEO) – 4 modules
  • Search Engine Marketing (SEM) – 5 modules
  • Social Media Marketing (SMM) – 5 modules
  • Email Marketing – 3 modules
  • Inbound Marketing – 4 modules
  • Web Analytics – 5 modules
  • Facebook Marketing – 2 modules
  • Other digital Marketing topics – 15 modules
• It also includes 140 hours of hands-on practical assignments.

The other related online courses are:

• Social Media Marketing Certification course
• Masters program in Digital Marketing
• Professional Certificate in Social Media Marketing
• Web Analytics Certification course
• SEO Certification course etc.

6. PG Program in Strategic Digital Marketing [Great Learning]

Great learning is India’s leading Ed-tech company for professionals for upskilling. It spread across six metropolitan cities like Chennai, Bangalore, Gurgaon, Pune, Mumbai, and Hyderabad. Moreover, this digital marketing online course is India’s most comprehensive digital marketing program.

The key gains of this digital marketing online course are:

• It is a 6-month course with personalized live mentorship in small groups by experts.
• On the other hand, you will get access to mock interviews, job platforms, skill assessments, offline and online hiring events.
• The course consists of 300+ hours of the overall training and 15+ real-world industry-relevant projects.
• You will also get resume workshops and career guidance programs to prepare for the job.
• They put forward real-world marketing case studies to solve.
• They provide quizzes and capstone projects at the end of each module.
• At last, you will win Digital Marketing Certifications and Great Lakes Executive Learning Certificate at the end of this course.
• Altogether, the course costs 100000 INR.
• Following are the tools and platforms covered in this digital marketing online course:
  • Google Ads
  • Facebook business
  • LinkedIn Marketing
  • Google Analytics
  • Instagram Marketing
  • Hoot suite
  • Mail chimp
  • Canva and more.

The other courses suggested are:

• Advanced Certificate Program in Sales
• Executive PG Program in Management
• PG Program in Product Management and Analytics.

7. The Online Digital Marketing Course by IIDE:

Indian Institute of Digital Education is a premier digital education institute in Mumbai. They offer online, offline, short-term, and PG courses in digital marketing. In this course, you will be starting with the video lectures and then moving forward to live sessions and ending up with one-to-one mentoring sessions. You can use the “Book a mentor” feature to book a mentoring session.

The digital marketing online course consists of the following benefits:

• The self-paced video lectures consist of animations to make the concepts easy to understand.
• Expert Trainers demonstrate live dashboard simulations.
• In the one-to-one mentoring sessions, you can get answers to all your doubts and additional questions.
• They provide 100% placement assistance with resume and interview training.
• The duration of the course is 3-months, coupled with 70+ hours of the live class and 40+ hours of videos.
• Finally, You will receive an industry-recognized certification aligned with Google and Facebook.
• You will also be doing 8-brand projects.
• EMI options are available for course payment.
• Basically, the live session timings are 7 PM to 9 PM IST.
• On the whole, the fee for the course is 72033 + taxes.
• Above all, you will master 20+ tools that include:
  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • Twitter Ads
  • Google Keyword Planner
  • WordPress
  • Hoot suite
  • Amazon
  • Shopify
  • Mail chimp
  • Google Analytics
  • App Annie etc.

They put forward the following related courses:

• Post Graduation Course in Digital Marketing
• Short Term Certification in Digital Marketing.

8. Professional Certificate in Digital Marketing Fundamentals by Edx:

Edx is an American online course provider created by Harvard and MIT. It hosts online university-level courses, short courses, X series programs, Professional Certificate Program, Bootcamps, Micro Bachelors programs, Micro Masters Program, Master degrees, etc.

You will gain the following advantages from this digital marketing online course:

• Flexible schedule. Therefore you can learn at your learning speed.
• It is a 4 – months course with 3 – 5 hours of weekly dedication.
• It consists of the following two skill-building courses:
  • Introduction to Marketing course [2 – 3 hours per week for 6 – weeks]
  • Digital Marketing Strategy course [4 – 6 hours per week for 8 – weeks]
• They will assess you with multiple choice quizzes, graded assignments, and exams.
• You have to score at least 50 % correct answers in multiple-choice questions to pass the course.
• Certainly, you will earn a course completion certificate from Edx.
• The rate of the course is 23867 INR.
• The topics covered are:
  • Content marketing
  • E-commerce
  • User experience
  • Web design
  • Social Media
  • Search Engine Optimization(SEO)
  • Pay Per Click(PPC) and many more.

The related courses hosted by them are:

• Digital Business Strategy: Harnessing our digital future by MIT Sloan School of Management
• Oxford Digital Marketing: Disruptive Strategy Program
• Social Media Strategy: Creating Engagement Insight and action by MIT Sloan School of Management
• Digital Marketing Bootcamp by the University of Denver.

9. Certification Program in Digital Marketing by UpGrad:

UpGrad is an online higher education platform delivering industry-oriented programs. They offer a five-month certification program in Digital Marketing.

The major takeaways of this digital marketing online course include:

• It consists of 50 + hours of content with 150 + learning hours worth 18000 INR. 
• They deliver one-to-one sessions with a beginner-friendly course structure. 
• Another key point is they offer Live coaching with personalized mentorship by experts.
• In addition, they provide live industry projects.
• Placement assistance includes developing a portfolio, resume building, mock interviews, interview preparation, and career guidance.
• Furthermore, they provide scholarships and financial assistance.
• In fact, you will receive two certifications (UpGrad Campus Certification and Facebook Certification).
• You will master the following skills:
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media
  • Content Marketing
  • Branding
  • Marketing Analytics etc.
• You will learn the following tools in this digital marketing online course:
  • Hootsuite
  • Mail chimps
  • Twitter Analytics
  • Tweet Deck
  • Google Analytics
  • Canva
  • Google trends
  • Google data studio etc.

Following are the other certification courses offered:

• Certification in Business Analytics
• Certification in Data Analytics

10. Digital Marketing Course by Croma Campus:

Croma Campus is a certified training organization run by expert technical professionals. This institute is in Noida providing online training to their clients.

The digital marketing online course involves the following benefits:

• It consists of a 30 hours course coupled with 25+ modules and 90 days of training.
• You will acquire a demo session and two live projects. 
• At last, you will earn the global certification(one certification by Croma Campus and 8 Google certifications, and Inbound Marketing certification).
• Moreover, you will get lifetime access to the resources provided.
• Upgrade yourself with real-life case studies and the latest tools and techniques.
• Given that the EMI option is available.
• They give corporate study materials coupled with e-books, recordings, interview questions, etc.
• Another key point is they train you in aptitude, test papers, assignments, trail exams, mock interviews, HR interviews, etc.
• Meanwhile, they offer placement assistance with job portal access.
• This course contains free personality advancement classes like Spoken English, Group discussion skills, presentation abilities, and much more.
• Some major topics covered are:
  • Google Adwords / PPC
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Email marketing
  • E-commerce marketing etc.

How to begin your freelance Digital Marketing journey?

Here are some tips to become a successful freelancer in Digital Marketing:

• After improving your skills in Digital Marketing, Create a portfolio of your works.
• If you are short of content to make your portfolio, Try internship opportunities to build your experience and add it to the portfolio.
• Complete your profiles in leading freelancing websites like Upwork, Fiverr, Freelancer, etc.
• Initially, set your pricing low to start getting the projects.
• Upload your picture and use perfect keywords and phrases for the descriptions in your profile.
• Mention your proficient skills, tools, and platforms.
• Showcase your previous works and portfolio to point out your skills.
• Be active in the freelancing website.
• Build your connection with other freelancers simultaneously.
• Create a personal brand and make it visible on social media.
• Meanwhile, maintain the quality of your work and gain a good rating from your clients.
• Last but not least, lower your expectations, wait patiently and work towards your goal. Though, the initial steps may seem harder. Once you grab the opportunities, you will become a successful freelancer in digital marketing.

Digital Marketing Courses for Beginners

Digital Marketing is an excellent course for beginners interested in pursuing a career in advertising or marketing. For freshmen, there are several opportunities. There is a high demand in the future. As a starter, your annual payment will range from Rs. 3,00,000/- to Rs. 5,00,000/- after completing the course.

Conclusion:

Marketing is a dynamic and changing field with the latest technologies and ideas. It is essential to keep ourselves updated with the ongoing trend. A great way to keep ourselves updated is to upskill by learning digital marketing tools and skills. The purpose of digital marketing is to make your brand, expertise, products, and services reach the target audience at the right time.

Are you aware that 55% of the buyers research the products through social media? Yes, Social media marketing is one of the incredible options to grow your business. Thus digital marketing plays a crucial role in expanding the business. It also opens the door to a wide range of opportunities as a full-time employee or a successful freelancer. To sum up, learning digital marketing is worthwhile.

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