Preface
Digital Marketing has given major access to the mass market for any organization at a reasonable price. Digital marketing advantages have outweighed the other media like TV and Print Advertising professionally. The rise of the Internet and the growth of digital technology has brought many positive effects in this 21st century. Digital technology has made our life easier. It has created a social Impact on media by connecting people online.
Digital Marketing has a major impact on society. It has created a lot of marketing opportunities for many organizations. Digitalization has become a powerful marketing tool. In fact, What is Digital Marketing? What are digital marketing advantages? How has it changed the perspective towards marketing? Is digital marketing free from drawbacks?
In this blog, let’s deep dive into digital marketing advantages and disadvantages.
Digital Marketing
Digital Marketing is the promotion of products, services, or brands of companies with the help of the internet and various digital technologies & platforms. Nowadays, many people are using different digital platforms in their daily life. Likewise, the digital marketing advantages are giving a platform for the companies and the brand to reach the customers fast.
Digital Marketing Campaigns
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Influencer Marketing
- Automation
- Campaign Marketing
- Data-Driven Marketing
- E-commerce Marketing
- Social Media Marketing
- Social Media Optimization
- Email Marketing
- Display Advertising
- Ebooks
- Optical Disks
- Games
Digital Marketing Advantages
The digital marketing advantages are numerous where few are mentioned as below
1. Brand Development
A business becomes successful how if they know how to promote their brand effectively. The brand has to be properly established in the market. It should be able to reach the customers within a short time. One of the major digital marketing advantages is Brand development. Digital marketing helps to project the brand through various campaigns. The content can be personalized to bring the consumers closer. It will give the experience of the unique proposition of the brand
2. Global reach
To reach the customers very fast is a major challenge to become the brand successful. So it is one of the digital marketing advantages to reach the target market and audience. It gives a global display to the brand. Startups and newcomers can also place along with established organizations to capture the market.
3. Personalization
Knowing the audience is very important to tap the market. One of the major digital marketing advantages in finding the right audience and understanding their requirements. Digital marketing makes the content personalized. It gives the customers an experience addressing their individual needs. If the customer details are linked to the website, it is easy to refine and give them targeted offers.
4. Accessibility
One of the digital marketing advantages is it makes the brand accessible for the customers. It provides the facility of providing reviews about the product. They share their experiences and give recommendations as well, It creates a new customer base as they will get more information about the products and services.
5. Lower Cost
Compared to traditional marketing, one of the digital marketing advantages is lower cost. A well-planned digital marketing strategy helps to reach the customers at a lower cost. It is most suitable for small entrepreneurs as their budget for advertisement will be limited. The approach is cost-efficient than traditional methods
6. Easy to Manage & Set-up
As the many platforms are free of cost and easy, it requires only very less knowledge to understand it. So it is one of the digital marketing advantages. Anybody can set up access to campaigns through the gadgets easily.
7. Greater Engagement
Holding the customer’s interest for a considerable period is one of the digital marking advantages. It builds the reputation and makes the brand successful. There are several methods like the use of customer engagement activities like polls, regular blog posts, event promotions, relevant & real-time social media content, and promotional activities. This makes brand survival much easier.
8. Trackable and measurable results
Many tools help to measure how the campaign was effective. Certains Online metric tools are one of the digital marketing advantages. A piece of detailed information can be availed on how the customer is using the website or responding to the advertisement.
9. Social Currency
In digital marketing advantages, achieving social currency is a major factor. The content materials will be inclusive of blogs, videos, photos, and articles. It will be passed from one user to another and become viral.
10. Improved conversion rates
Improves conversion rates is one of the digital marketing advantages. Purchase of product happens either through a call or visit to the shops for the traditional method of marketing. But the customers have to only a few steps more to make a purchase. So the conversion is immediate and seamless.
11. Instant Feedback
The digital marketing campaigns will take very little time to reach potential customers. So getting feedback from the customers is also very fast and easy. Instant feedback is one of the digital marketing advantages.
12. Better customer relation
One of the digital marketing advantages is treating the customer as per their behavior. This helps to maintain a better relationship with the customers. It promotes brand loyalty and their reputation in the market.
13. No time barriers
No time barrier is one of the key digital marketing advantages. The customers can enter any time and interact on their website or social media platform.
14. Better Market Research and analysis
Digital marketing platforms give enough data to do research and analysis. It will help promote the brand effectively and widen the market for the product. So it is one of the indispensable digital marketing advantages.
Disadvantages of Digital Marketing
1.High Competition
The competition is too high in DIgital marketing. It is very difficult to grab the attention of the customers. The methods become outdated fast and responding to customer needs should be quick.
2. Skills and training
The person who conducts the campaign should have the right knowledge about various digital marketing platforms. The tools and trends keep on changing and they should be kept updated from time to time.
3. Time-consuming
Digital marketing is a time-consuming activity if the strategies are unorganized. It wastes a lot of time in campaigning which will lead to negative results. Sometimes lack of focus leads to ceasing the control as per the plan of action. Some digital marketing tools like HubSpot. Hootsuite, Ahrefs, and Tweetdeck help to overcome the aforementioned barriers.
4. Complaints and feedback
Doing customer service online is very challenging. If a customer writes a negative review, it will be visible to the whole audience. It will impact the promotion of the brand and affects its reputation.
5. Security and Privacy Issues
Security is a major requirement for all brands. The website should be protected by using firewalls and encryption tools. There are many legal complications in collecting and using customer data for purpose of digital marketing. An organization should comply with rules of data protection and privacy issues.
6. Technology dependence
Digital marketing depends completely on technology. The chances of errors are there. Sometimes landing pages may not load or links may not work. So the chances of switching to competitors are more. It is very important to test the website and scrutinize the contents to ensure smooth working.
Digital Marketing Careers
Digital marketing provides career opportunities for professionals and students both technical and creative. The top career opportunities for digital marketing are
- Digital Marketing Manager
- Search Expert
- Brand Manager
- Email Marketer
- Social Media Manager
- Mobile Marketing Specialist
- Online Content Developer
- Professional Blogger
- Business Analytics Specialist
- Web Designer
- Search Engine Optimisation Specialist
Why choose a career in Digital Marketing?
Digital Marketing has established much by breaking the conventional methods of offline marketing. Due to the popularity of the internet, many students choose digital marketing as their career has become significant. Let us look at the top reasons for choosing digital marketing as a career option.
- Wide Job Opportunites
Digital marketing offers high salary packages for different positions. There are options to work as full-time or freelance with packages ranging from 6 to 8 lakhs per annum. The salary increases for experienced candidates.
2. Dynamic Industry
The growth of digital marketing is immense and each day new domains are invented. Social medial platforms are expanding day by day. Due to technological innovations, opportunities are always there. Professionals can switch their domains from social media marketing to brand marketing or content marketing if they want.
3. Learning scope
The specialization in digital marketing is always growing. So the scope of learning is very wide and can master key skills like SEO, copywriting, etc. The industry is very dynamic. The more you learn, the more you boost your career.
How to start a career in a digital marketing career?
With the wide use of the internet, the gap to reach the people has reduced much. Influencing people through digital platforms has become a common and effective practice. It opened diverse job opportunities in Digital Marketing Sector.
Digital Marketing course has become very popular nowadays. To kick start a career in digital marketing, certification makes things easier. It is very significant to understand the concepts, tools, and methodologies through a training program.
Top 3 Institutes of Digital Marketing Courses
Let’s look at the top 3 institutes that provide digital marketing courses.
1. Henry Harvin
Henry Harvin is an ISO-certified institute ranked among the Top 500 Global Edtech Companies. It is one of the best institutes which provides many professional and technical certifications across the globe.
The Certified Advanced Digital Marketer (CADM) training program is an organized and systematic digital marketing course. It is ranked among the TOp 5 Digital Marketing Courses by India Today. It helps the job aspirants to secure a good job with a higher package.
Course Name: Certified Advance Digital Marketer
Course Duration: 32 hours
Cost : INR 12,500
Key Features
- 32 hours Live Virtual Classroom
- Learn from Subject matter experts
- Study materials
- Recorded video sessions
- 7 certifications under one course
- Live project
- Internships
- Free monthly brush-up sessions
- Freelancing Opportunities
- 100% placement assistance
- 1-year membership
Curriculum
- Introduction
- Effective Webpage Designing
- Search Engine Marketing (SEM- Google Ads)
- Search Engine Optimization (On-page, Off-Page, Local Mobile)
- LinkedIn Marketing
- YouTube Marketing
- Complimentary module 1 – Soft Skills Development
- Complimentary module 2 – Resume Writing
Address: B-12, Sector 6, Noida 201301
Working hours: 8 am-10 pm
Contact No: +91 9015266266
Digital Marketing training in other cities
Agra, Ahmedabad, Allahabad, Bangalore, Bhopal, Bhubaneshwar, Chandigarh, Chennai, Cochin, Coimbatore, Ernakulam, Faridabad, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Kolkata, Lucknow, Mumbai, Mysore, Nagpur, Noida, Online, Patna, Pune, Surat, Vishakapatnam.
2. IIDE The Digital School
IIDE is an institute that provides a wide range of digital marketing courses taught by expert trainers. They provide flexible courses to cater to the need of the learners.
Course Name: Advanced Digital Marketing
Course duration: 3months
Cost : INR 84,999/ USD 1200
Key features
- 70+ hours of live class
- 40+ hours of video sessions
- One on One sessions
- 20+ industry Tools mastery
- 100% placement assistance
- Resume Writing
- Interview preparation
- 8 brand projects
Curriculum
- Introduction
- Website planning & E-commerce development
- Search Marketing & Blogging
- Creating Marketing Content & Campaign Planning
- Organic Social Media Marketing
- Social Media Marketing
- Brand Reputation Management
- Media Planning, Buying & Optimization
- Analytics & Reporting
- Projects & Mentoring
- Managerial & Soft Skills
By the end of the course, the learner will be able to clear the Google Ad Fundamental certification.
Address: 1st Floor, Andheri GIrls’ Education Society, S.V. Road, Near GK Gokhale Bridge, Opp Bank of Baroda, Andheri West, Mumbai – 400058
Working hours: 11 am -7 pm
Contact: 9619958615
Digital Marketing training in other cities
Mumbai, Navi Mumbai, Mulund, Vashi, Thane, Churchgate, Delhi, Noida, Hyderabad, Gurgaon, Udaipur, Surat, Pune, Patna, Nagpur, Lucknow, Kolkata, Jaipur, Indore, Chandigarh, Ahmedabad, Nigeria, Dubai, Abu Dhabi, Egypt, Nepal, Malaysia, Sri Lanka
3. NIIT
NIIT provides various digital marketing courses under the guidance of experts. The classes provided are online. They also offer 100% placement assistance
Course Name: Full Stack Digital Marketing Programme
Course Duration: 20 weeks
Cost: INR 70,000
Curriculum
- Course 1 – Website Design and Serch Engine Optimization
- Course 2 – Marketing on various Social Media Platforms
- Course 3 – Paid marketing in Google Ecosystem
- Course 4 – Use E-commerce channels
- Course 5 – Capstone Project
Address: NIIT, 85, Sector 32, Institutional Area, Gurgaon, Haryana – 122001
Contact: 180030006448
Degree in Digital Marketing
Diploma Courses
|
Course | College | Course Fees |
|
Executive Program on Digital & Social Media Marketing |
IIM Calcutta |
INR 3,28,000 |
|
Certificate in Digital Marketing and Media Management |
YMCA New Delhi |
INR 1,30,000 |
|
Certificate in Fashion Digital Marketing |
NIFT Kolkata |
INR 23,600 |
|
Certificate in Advanced Digital Marketing |
Karmick Institute, Kolkata |
INR 8,000 |
BBA in Digital Marketing
| College | Average fees |
|
Christ University |
INR 1,42,000 |
|
AIMS Institute |
INR 58,000 |
|
Narsee Morajee Institute of Management Studies (NMIMS) |
INR 6,71,000 |
|
Kristu Jayanti College (KJC) |
INR 50,000 |
|
Shaheed Sukhdev College of Business Studies (SSCBS) |
INR 3,3777 |
|
New Delhi Institute of Management (NDIM) |
INR 73,300 |
|
Quantum University |
INR 70,000 |
|
ICFAI Business School (IBS) |
INR 1,09,000 |
|
Madras Christian College (MCC) |
INR 27,919 |
MBA in Digital Marketing
| College | Average fees |
|
IIDE – Indian Institute of Digital Education |
INR 4,72,000 |
|
Amity University |
INR 5,00,000 |
|
Vidyalankar School of Business |
INR 6,50,000 |
|
Imarticus Learning |
INR 1,50,000 |
|
GNIMS- Guru Nanak Institute of Management Studies |
INR 9,90,000 |
|
DMTI – Digital Marketing Training Institute |
INR 3,95,000 |
|
University of Mumbai’s, GICED BSS Foundation |
INR 3,20,000 |
|
Jagdish Seth School of Management |
INR 12,00,000 |
|
ITM Business School, Navi Mumbai |
INR 10,45,000 |
Top Digital Marketing courses & Universities
There are a list of universities across the globe for those who want to pursue a career in digital marketing
| Course Name | University | Place |
|
Ms in Marketing Science |
Columbia Business School |
United States |
|
MSc Strategic Marketing |
Imperial College Business School |
United Kingdom |
|
MSc Marketing |
HEC Paris |
France |
|
MSc in Marketing Management |
ESADE |
Spain |
|
MSc in Marketing and Creativity |
ESCP |
France |
|
MSc Marketing |
Manchester (Alliance) |
United Kingdom |
|
MSc in Digital Innovation |
UCD Micheal Smurfit Graduate Business School |
Ireland |
|
MSc in Strategic Marketing |
Cranfield |
United Kingdome |
|
MSc Marketing |
Trinity Business School |
Ireland |
|
MSc Marketing Management |
Erasmus (RSM) |
Netherlands |
Conclusion
In this 21st century, Digital marketing is the apt way of marketing. It is the most preferred space for customer interactions and marketing communications. The future of digital marketing is far way beyond compared traditional methods of marketing.
Digital marketing has become an integral part of the survival of the business. Moreover, COVID-19 lockdown had increased the usage of online platforms, especially for marketing purposes. Companies can reach customers any time and anywhere.
There is a prediction that the number of internet users will grow up to 666 million by 2023. The tremendous growth OTT platform also paved way for digital marketing.
According to a Goldman Sachs report, the digital marketing career is going to be worth $160 billion by the end of 2025. This is three-times of the current value.
Many companies have migrated to digital marketing instead of traditional methods. It has become the fastest mode of promotion and ideal way to get associated with customers.
The future of digital marketing is closely associated with mobile apps. It is expected that 30% of the world’s population will be more connected to mobile devices. This provides a great opportunity for digital marketing to grow.
Recommended Reads:
- TOP 15 DIGITAL MARKETING MODULES: A DETAILED GUIDE
- TOP 10 DIGITAL MARKETING AGENCIES ONLINE IN 2022
- TOP 10 BOOKS FOR DIGITAL MARKETING IN 2022
- TOP 10 DIGITAL MARKETING COURSES PRICE IN GURGAON WITH SKILLS & JOBS: 2022
- TOP 10 BEST DIGITAL MARKETING COURSES IN INDIA WITH PLACEMENT: 2022
FAQs
The top 7 skills required for a digital marketer are Data analysis, Basic design skills, Content creation, Social Media, Communication skills, Customer Relationship Management, Search Engine Optimization, and Search Engine Marketing.
Digital marketing professional does not need to know to code. But the knowledge of programming languages is a value addition.
Yes, the great advantage of digital marketing is the ability to work from home. Most of the digital marketing tasks can be done online.
Digital marketing is the most powerful and cost-effective tool. It can be measured and it allows to meet the requirements of target buyers.
The best six types of digital marketing are Content Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Affiliate and influence marketing, and Email Marketing.
Digital marketing advantages for small businesses are budget-friendly, time effective, reachability, and Increased brand awareness.
Digital marketing helps to reach potential buyers. It will help to choose the right segment suitable for the business. Digital marketing guides to identify the behavior pattern, level of income, preferences, etc of the buyers.
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