What Are The Main Advantages & Disadvantages of Digital Marketing?


Digital Marketing has given major access to the mass market for any organization at a reasonable price. Digital marketing advantages have outweighed the other media like TV and Print Advertising professionally. The rise of the Internet and the growth of digital technology has brought many positive effects in this 21st century. Digital technology has made our life easier. It has created a social Impact on media by connecting people online.

Digital Marketing has a major impact on society. It has created a lot of marketing opportunities for many organizations. Digitalization has become a powerful marketing tool. In fact, What is Digital Marketing? What are digital marketing advantages? How has it changed the perspective towards marketing? Is digital marketing free from drawbacks?

In this blog, let’s deep dive into digital marketing advantages and disadvantages.

Digital Marketing

Digital Marketing is the promotion of products, services, or brands of companies with the help of the internet and various digital technologies & platforms. Nowadays, many people are using different digital platforms in their daily life. Likewise, the digital marketing advantages are giving a platform for the companies and the brand to reach the customers fast.

Digital Marketing Campaigns

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Influencer Marketing
  • Automation
  • Campaign Marketing
  • Data-Driven Marketing
  • E-commerce Marketing
  • Social Media Marketing
  • Social Media Optimization
  • Email Marketing
  • Display Advertising
  • Ebooks
  • Optical Disks
  • Games

Digital Marketing Advantages

The digital marketing advantages are numerous where few are mentioned as below

1. Brand Development

A business becomes successful how if they know how to promote their brand effectively. The brand has to be properly established in the market. It should be able to reach the customers within a short time. One of the major digital marketing advantages is Brand development. Digital marketing helps to project the brand through various campaigns. The content can be personalized to bring the consumers closer. It will give the experience of the unique proposition of the brand

2. Global reach

To reach the customers very fast is a major challenge to become the brand successful. So it is one of the digital marketing advantages to reach the target market and audience. It gives a global display to the brand. Startups and newcomers can also place along with established organizations to capture the market.

3. Personalization

Knowing the audience is very important to tap the market. One of the major digital marketing advantages in finding the right audience and understanding their requirements. Digital marketing makes the content personalized. It gives the customers an experience addressing their individual needs. If the customer details are linked to the website, it is easy to refine and give them targeted offers.

4. Accessibility

One of the digital marketing advantages is it makes the brand accessible for the customers. It provides the facility of providing reviews about the product. They share their experiences and give recommendations as well,  It creates a new customer base as they will get more information about the products and services. 

5. Lower Cost

Compared to traditional marketing, one of the digital marketing advantages is lower cost. A well-planned digital marketing strategy helps to reach the customers at a lower cost. It is most suitable for small entrepreneurs as their budget for advertisement will be limited. The approach is cost-efficient  than traditional methods

6. Easy to Manage & Set-up

As the many platforms are free of cost and easy, it requires only very less knowledge to understand it. So it is one of the digital marketing advantages. Anybody can set up access to campaigns through the gadgets easily. 

7. Greater Engagement

Holding the customer’s interest for a considerable period is one of the digital marking advantages. It builds the reputation and makes the brand successful. There are several methods like the use of customer engagement activities like polls, regular blog posts, event promotions, relevant & real-time social media content, and promotional activities. This makes brand survival much easier.

8. Trackable and measurable results

Many tools help to measure how the campaign was effective. Certains Online metric tools are one of the digital marketing advantages. A piece of detailed information can be availed on how the customer is using the website or responding to the advertisement. 

9. Social Currency

In digital marketing advantages, achieving social currency is a major factor. The content materials will be inclusive of blogs, videos, photos, and articles. It will be passed from one user to another and become viral.

10. Improved conversion rates

Improves conversion rates is one of the digital marketing advantages. Purchase of product happens either through a call or visit to the shops for the traditional method of marketing. But the customers have to only a few steps more to make a purchase. So the conversion is immediate and seamless.

11. Instant Feedback

The digital marketing campaigns will take very little time to reach potential customers. So getting feedback from the customers is also very fast and easy. Instant feedback is one of the digital marketing advantages. 

12. Better customer relation

One of the digital marketing advantages is treating the customer as per their behavior. This helps to maintain a better relationship with the customers. It promotes brand loyalty and their reputation in the market.

13. No time barriers

No time barrier is one of the key digital marketing advantages. The customers can enter any time and interact on their website or social media platform. 

14. Better Market Research and analysis

Digital marketing platforms give enough data to do research and analysis. It will help promote the brand effectively and widen the market for the product. So it is one of the indispensable digital marketing advantages.

Disadvantages of Digital Marketing

1.High Competition

The competition is too high in DIgital marketing. It is very difficult to grab the attention of the customers. The methods become outdated fast and responding to customer needs should be quick.

2. Skills and training

The person who conducts the campaign should have the right knowledge about various digital marketing platforms. The tools and trends keep on changing and they should be kept updated from time to time.

3. Time-consuming

Digital marketing is a time-consuming activity if the strategies are unorganized. It wastes a lot of time in campaigning which will lead to negative results. Sometimes lack of focus leads to ceasing the control as per the plan of action. Some digital marketing tools like HubSpot. Hootsuite, Ahrefs, and Tweetdeck help to overcome the aforementioned barriers.

4. Complaints and feedback

Doing customer service online is very challenging. If a customer writes a negative review, it will be visible to the whole audience. It will impact the promotion of the brand and affects its reputation.

5. Security and Privacy Issues

Security is a major requirement for all brands. The website should be protected by using firewalls and encryption tools. There are many legal complications in collecting and using customer data for purpose of digital marketing. An organization should comply with rules of data protection and privacy issues.

6. Technology dependence

Digital marketing depends completely on technology. The chances of errors are there. Sometimes landing pages may not load or links may not work. So the chances of switching to competitors are more. It is very important to test the website and scrutinize the contents to ensure smooth working.

Digital Marketing Careers

Digital marketing provides career opportunities for professionals and students both technical and creative. The top career opportunities for digital marketing are

  • Digital Marketing Manager
  • Search Expert
  • Brand Manager
  • Email Marketer
  • Social Media Manager
  • Mobile Marketing Specialist
  • Online Content Developer
  • Professional Blogger
  • Business Analytics Specialist
  • Web Designer
  • Search Engine Optimisation Specialist

Why choose a career in Digital Marketing?

Digital Marketing has established much by breaking the conventional methods of offline marketing. Due to the popularity of the internet, many students choose digital marketing as their career has become significant.  Let us look at the top reasons for choosing digital marketing as a career option.

  1. Wide Job Opportunites

Digital marketing offers high salary packages for different positions. There are options to work as full-time or freelance with packages ranging from 6 to 8 lakhs per annum. The salary increases for experienced candidates.

2. Dynamic Industry

The growth of digital marketing is immense and each day new domains are invented. Social medial platforms are expanding day by day. Due to technological innovations, opportunities are always there. Professionals can switch their domains from social media marketing to brand marketing or content marketing if they want.

3. Learning scope

The specialization in digital marketing is always growing. So the scope of learning is very wide and can master key skills like SEO, copywriting, etc. The industry is very dynamic. The more you learn, the more you boost your career.

How to start a  career in a digital marketing career?

With the wide use of the internet, the gap to reach the people has reduced much. Influencing people through digital platforms has become a common and effective practice. It opened diverse job opportunities in Digital Marketing Sector. 

Digital Marketing course has become very popular nowadays. To kick start a career in digital marketing, certification makes things easier. It is very significant to understand the concepts, tools, and methodologies through a training program. 

Top 3 Institutes of Digital Marketing Courses

Let’s look at the top 3 institutes that provide digital marketing courses.

1. Henry Harvin

Henry Harvin is an ISO-certified institute ranked among the Top 500 Global Edtech Companies. It is one of the best institutes which provides many professional and technical certifications across the globe. 

The Certified Advanced Digital Marketer (CADM) training program is an organized and systematic digital marketing course. It is ranked among the TOp 5 Digital Marketing Courses by India Today. It helps the job aspirants to secure a good job with a higher package. 

Course Name: Certified Advance Digital Marketer
Course Duration: 32 hours
Cost : INR 12,500

Key Features

  • 32 hours Live Virtual Classroom
  • Learn from Subject matter experts
  • Study materials
  • Recorded video sessions
  • 7 certifications under one course
  • Live project
  • Internships
  • Free monthly brush-up sessions
  • Freelancing Opportunities
  • 100% placement assistance
  • 1-year membership


  • Introduction
  • Effective Webpage Designing
  • Search Engine Marketing (SEM- Google Ads)
  • Search Engine Optimization (On-page, Off-Page, Local Mobile)
  • LinkedIn Marketing
  • YouTube Marketing
  • Complimentary module 1 – Soft Skills Development
  • Complimentary module 2 – Resume Writing

Address: B-12, Sector 6, Noida 201301
Working hours: 8 am-10 pm
Contact No: +91 9015266266

Digital Marketing training in other cities

Agra, Ahmedabad, Allahabad, Bangalore, Bhopal, Bhubaneshwar, Chandigarh, Chennai, Cochin, Coimbatore, Ernakulam, Faridabad, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Kolkata, Lucknow, Mumbai, Mysore, Nagpur, Noida, Online, Patna, Pune, Surat, Vishakapatnam.

2. IIDE The Digital School

IIDE is an institute that provides a wide range of digital marketing courses taught by expert trainers. They provide flexible courses to cater to the need of the learners.

Course Name: Advanced Digital Marketing
Course duration: 3months
Cost : INR 84,999/ USD 1200

Key features

  • 70+ hours of live class
  • 40+ hours of video sessions
  • One on One sessions
  • 20+ industry Tools mastery
  • 100% placement assistance
  • Resume Writing
  • Interview preparation
  • 8 brand projects


  • Introduction
  • Website planning & E-commerce development
  • Search Marketing & Blogging
  • Creating Marketing Content & Campaign Planning
  • Organic Social Media Marketing
  • Social Media Marketing
  • Brand Reputation Management
  • Media Planning, Buying & Optimization
  • Analytics & Reporting
  • Projects & Mentoring
  • Managerial & Soft Skills

By the end of the course, the learner will be able to clear the Google Ad Fundamental certification. 

Address: 1st  Floor, Andheri GIrls’ Education Society, S.V. Road, Near GK Gokhale Bridge, Opp Bank of Baroda, Andheri West, Mumbai – 400058
Working hours: 11 am -7 pm
Contact: 9619958615

Digital Marketing training in other cities

Mumbai, Navi Mumbai, Mulund, Vashi, Thane, Churchgate, Delhi, Noida, Hyderabad, Gurgaon, Udaipur, Surat, Pune, Patna, Nagpur, Lucknow, Kolkata, Jaipur, Indore, Chandigarh, Ahmedabad, Nigeria, Dubai, Abu Dhabi, Egypt, Nepal, Malaysia, Sri Lanka


NIIT provides various digital marketing courses under the guidance of experts. The classes provided are online. They also offer 100% placement assistance

Course Name: Full Stack Digital Marketing Programme
Course Duration: 20 weeks
Cost: INR 70,000


  • Course 1 – Website Design and Serch Engine Optimization
  • Course 2 – Marketing on various Social Media Platforms
  • Course 3 – Paid marketing in Google Ecosystem
  • Course 4 – Use E-commerce channels
  • Course 5 – Capstone Project

Address: NIIT, 85, Sector 32, Institutional Area, Gurgaon, Haryana – 122001
Contact: 180030006448

Degree in Digital Marketing

Diploma Courses



Course Fees

Executive Program on Digital & Social Media Marketing

IIM Calcutta

INR 3,28,000

Certificate in Digital Marketing and Media Management

YMCA New Delhi

INR 1,30,000

Certificate in Fashion Digital Marketing

NIFT Kolkata

INR 23,600

Certificate in Advanced Digital Marketing

Karmick Institute, Kolkata

INR 8,000

BBA in Digital Marketing


Average fees

Christ University

INR 1,42,000

AIMS Institute

INR 58,000

Narsee Morajee Institute of Management Studies (NMIMS) 

INR 6,71,000

Kristu Jayanti College (KJC)

INR 50,000

Shaheed Sukhdev College of Business Studies (SSCBS)

INR 3,3777

New Delhi Institute of Management (NDIM)

INR 73,300

Quantum University

INR 70,000

ICFAI Business School (IBS)

INR 1,09,000

Madras Christian College (MCC)

INR 27,919

MBA in Digital Marketing


Average fees

IIDE – Indian Institute of Digital Education

INR 4,72,000

Amity University

INR 5,00,000

Vidyalankar School of Business

INR 6,50,000

Imarticus Learning

INR 1,50,000

GNIMS- Guru Nanak Institute of Management Studies

INR 9,90,000

DMTI – Digital Marketing Training Institute

INR 3,95,000

University of Mumbai’s, GICED BSS Foundation

INR 3,20,000

Jagdish Seth School of Management

INR 12,00,000

ITM Business School, Navi Mumbai

INR 10,45,000

Top Digital Marketing courses & Universities

There are a list of universities across the globe for those who want to pursue a career in digital marketing

Course Name



Ms in Marketing Science

Columbia Business School

United States

MSc Strategic Marketing

Imperial College Business School

United Kingdom

MSc Marketing

HEC Paris


MSc in Marketing Management



MSc in Marketing and Creativity



MSc Marketing

Manchester (Alliance)

United Kingdom

MSc in Digital Innovation

UCD Micheal Smurfit Graduate Business School


MSc in Strategic Marketing


United Kingdome

MSc Marketing

Trinity Business School


MSc Marketing Management

Erasmus (RSM)



In this 21st century, Digital marketing is the apt way of marketing. It is the most preferred space for customer interactions and marketing communications. The future of digital marketing is far way beyond compared traditional methods of marketing.

Digital marketing has become an integral part of the survival of the business. Moreover, COVID-19 lockdown had increased the usage of online platforms, especially for marketing purposes. Companies can reach customers any time and anywhere.

There is a prediction that the number of internet users will grow up to 666 million by 2023. The tremendous growth OTT platform also paved way for digital marketing.

According to a Goldman Sachs report, the digital marketing career is going to be worth $160 billion by the end of 2025. This is three-times of the current value. 

Many companies have migrated to digital marketing instead of traditional methods. It has become the fastest mode of promotion and ideal way to get associated with customers.

The future of digital marketing is closely associated with mobile apps. It is expected that 30% of the world’s population will be more connected to mobile devices. This provides a great opportunity for digital marketing to grow.

Recommended Reads:


Q.1 What are skills are needed for digital marketing?

The top 7 skills required for a digital marketer are Data analysis, Basic design skills, Content creation, Social Media, Communication skills, Customer Relationship Management, Search Engine Optimization, and Search Engine Marketing.

Q.2 Is coding required for digital marketing?

Digital marketing professional does not need to know to code. But the knowledge of programming languages is a value addition.

Q.3 Can digital marketing be done from home?

Yes, the great advantage of digital marketing is the ability to work from home. Most of the digital marketing tasks can be done online.

Q.4 How effective is digital marketing?

Digital marketing is the most powerful and cost-effective tool. It can be measured and it allows to meet the requirements of target buyers.

Q.5 Which digital marketing is the best?

The best six types of digital marketing are Content Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Affiliate and influence marketing, and Email Marketing.

Q.6 What are the digital marketing advantages for small businesses?

Digital marketing advantages for small businesses are budget-friendly, time effective, reachability, and Increased brand awareness.

Q.7 Is digital marketing important to entrepreneurs?

Digital marketing helps to reach potential buyers. It will help to choose the right segment suitable for the business. Digital marketing guides to identify the behavior pattern, level of income, preferences, etc of the buyers.

Praveena Lakshmi
I am Commerce Post Graduate. Have 6 years of work experience in Finance back-end operations. I am a Certified in Content writer and Advanced English English Trainer since 2020


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