Digital Marketing refers to advertising through digital channels such as search engines, social media, websites, email, and mobile apps. It is a method by which companies sanction goods, services, and brands. Digital Marketing courses in Nagpur is highly in-demand with the growth of online business in 2nd tier cities.
Digital marketing is an enormous channel with modern and advanced features to which marketers come onboard for advertising online for branding purposes. If you want to achieve the actual potential of digital marketing, marketers/ advertisers must make a vigorous effort into today’s vast and complicated cross-channel universe to discover strategies that make an impact through engagement marketing.
The term engagement marketing is the method of forming meaningful interactions with regular and probable customers based on the data collected after a certain time. Grabbing customers attention digitally builds brand awareness, provides the leadership space in the specified industry and, gives the business forefront for customers to buy.
Importance of digital marketing courses
Internet expansion has been drastic since the last decade and most business has moved on the digital platform. This is the reason that there are numerous jobs in the digital marketing department and is a good choice to opt for the same.
The up-gradation of skills by taking the digital marketing courses are as follows: –
- Search Engine Optimization:
Google receives more than 50,000 searches per second every day. With SEO you have learned when people search for something they find it on any website. Many businesses are focusing on SEO to grow traffic on their websites when the audience increases the customer increases.
- Social Media Marketing:
Digital marketers consider it as a gold mine for their business. These platforms help businesses identify the target audience. Social media allows marketers to communicate with the audience directly and plan a successful campaign accordingly. Marketers on digital medium perform business tasks and manage the social media presence of their clients as well.
- Email Marketing:
It is used for both inbound and outbound marketing by the companies. Email marketers release ads to reach customers on their emails. Digital marketers will increase the newsletter signups create persuasive content for the newsletter and convert subscribers to customers.
The email has become one of the most influential tools for lead generation and companies are vastly dependent on it. You must learn email marketing tools such as MailChimp.
- Content marketing:
Content marketing refers to the creation and publishing of content for the audience. An influential content helps in attracting new visitors and building trust. The content posted online whether as a blog or a video on YouTube is referred to as content marketing. High-quality content helps brands establish prospects by solving their real-life problems.
Reasons for seeking a profession in digital marketing include:
Companies across industries are creating a vigorous plan to boost their online presence because everything is getting digitized. With the increase in online business and their need to handle the platform, they need digital marketers. The growth in this sector is fast and there is a lot of job in digital marketing right now.
Growth prospects and the high demand:
The demand for digital marketing is huge and will be seen increasing in the near future. The reason is that the digital economy is growing approximately 10x faster than the offline economy.
Establishing an online business, developing a content approach, promoting ad campaigns are tasks for digital marketing experts to get desired results. According to the reports of Marketing hiring trends, companies are likely to hire 70% more marketers. There is a huge gap between the supply and demand of marketing professionals, the demand in this field is around 60% and the demand is just about 20%. Hence, it is a better-paying job with more security after learning a highly demanded skill.
Here are Top 10 digital marketing course in Nagpur:
1. Henry Harvin Institute:
Henry Harvin Education provides digital marketing courses in Nagpur as live virtual classes with flexible batch timings and certification after successful completion of the course. The program is CADM training and the perks for enrolling in this course is upskilling and getting a high paying in digital marketing, learning certified approaches of digital marketing, improving and growing brand visibility, understanding how to save expenses by marketing on a digital medium, and getting a work from home job.
How does this course help?
- The Certified Advanced Digital Marketing program helps aspirants to reach their career goals in technology driven digital world and earn a lucrative package and grow their career.
- CADM programs helps in acquiring in-demand digital marketing skills, and tactics and gain relevant knowledge to help them ascend in the organizations hierarchy as well as stand out among the business competitors.
- This certificate can help you set up your own business, get a job and build a career in this highly demanded industry or assist a client develop their brand presence online.
The prerequisites to enrol in the CADM course are:
- Learn on the training and then start earing
- No marketing certificate or knowledge required
- Willingness to learn and examine real results later
There are vast areas of digital marketing covered in the CADM curriculum:
- Basic understanding of the process of visibility, targeted traffic, engagement, conversion, and retention
- Learn Digital marketing Vs. Traditional marketing
- Learn various strategies of Digital marketing on the websites
- Learn how to design a website, prepare wireframe of pages
Short landing page and long landing page
- Learn pattern to engage visitors on website
- Pop-Ups, Pop under Call-To-Action, Conversion oriented landing page design
- Introduction of SEM, Google Ads, learn terminologies used in Google ads, understand Ad policies, keyword research of Ad extension, creation of Google digital network
- Learn Mobile Ad campaigns, Mobile Ad performance measures and conversions, Demo account audit.
- SEO basics of Indexing and crawling, Organic search Vs. Paid Search Results
- Keyword research process, analysing Page Speed (GT Metrix, Google Page Speed Insights, YSlow) and URL Architecture
- Social media SEO and Local SEO
- Youtube Marketing and LinkedIn Marketing
Besides above, Henry Harvin offers two modes of courses
Live Virtual Classroom that starts every Friday and Self-Paced course for self-learning which currently costs ₹ 12,500 and ₹ 11,250 respectively.
Other courses by Henry Harvin Education:
2. Digital Gurukul, Nagpur
It is one of the top-ranking institutes for digital marketing courses in Nagpur. It is certified by ISO: 9001:2008 and recognized by the Internet and Mobile Association of India.
The curriculum comprises 38 modules and their Diploma programs are acknowledged by the Government of India. Digital Gurukul has a digital upskilling course especially for empowering women entrepreneurs.
The curriculum highlights the following in the digital marketing course:
- Basics of Digital marketing and its process
- Mobile and Inbound Marketing
- Content Marketing and Social Media Marketing
- Digital and social media latest trends
- Creation of websites
The mode is Classroom-based and provides certification from Digital Guru, Facebook Blueprint Certification, Google Analytics certification, Google certifications. The features of Digital Gurukul are the interactive doubt session, 24/7 doubt resolution support and free access to Digital Marketing Library. They provide a Research centre for an individual as well as group assignments.
Webnomysis is one of the leading digital training institutes , it offers, Digital Marketing courses, PHP, Software Testing, Java, and SEO training in Nagpur. The courses are accompanied by 2 months paid internship. The trainees get knowledge about computer programming through IT Industry with experience and provide career guidance to make the right decision for their career.
Additionally, webnomysis provides certification courses in Digital Marketing, Software Testing in QTP (HP) and PHP. Digital marketing training can make a successful online marketing strategy and learn to promote online business. The skills learned in the Digital Marketing course will help the students career and strategy in marketing.
The curriculum of the Digital marketing course :
Keyword research with Google planner, Page naming (URL structured), folder naming, image title and alt tag creation, SEO friendly content writing, and HTML Sitemap creation.
Backlinks, Search engine submissions, Business Listing, Social media networking, increase page rank, and RSS Feed.
Search Media Marketing
Plan a campaign, implement a campaign and Ad Groups, Communicate the value of Facebook, LinkedIn, Google, Display Network, and measure market performance.
Google Analytics overview and reporting, Google website optimizer, Optimizing for Greater Conversions, and Google analytics tools and services.
Online Guerilla Marketing, Reputation Management, Viral marketing, Digital Campaign management, and Digital marketing tools.
Google Web Master tool
Back Link analysis, Crawl errors, Site and Internal link analysis, blocking pages, Blocking crawlers, and HTML Implications.
Influence marketing, affiliate marketing, the effect of social media on politics and its opinions, Video marketing, Google Adword and Advertisement, and Customer Engagement on digital platforms.
The SEO training has thorough training that deals with On-page and Off-page SEO, Page naming, Domain selection, Business listing, Google page rank and various other concepts. The digital marketing course is suited for business owners who can drive traffic to the website, bloggers, entrepreneurs, article writers, freelancers, and people who want to get back to their careers after a gap.
4. Indian Vidyalaya of Digital Marketing (IVDM)
Indian Vidyalaya of Digital Marketing is one of the leading institutes for Digital marketing courses in Nagpur and it is well known for its demand in numerous courses in the online domain.
The online class timing is flexible, and batches can be set at your own time. In digital marketing courses, they provide beginner modules, specialized modules, and master models to give a deeper understanding of essential components of the digital domain.
The eligibility for enrolling in this course are:
- Job seekers who want to begin their digital marketing career
- Working professionals who want to propel their marketing career by upskills in digital marketing
- Business Owners who want to build their online presence and increase their revenue
- Entrepreneurs to begin their start-ups
After the successful completion of the course, IVDM provides certification in Google, Google analytics, and Adwords.
The curriculum in this course covers:
- Basics of Digital marketing, Search engine marketing and Social Media marketing
- Adsense, Adwords, and Online Reputation Management
- Web Analytics, Email Marketing, Mobile Marketing and Online Marketing
- Website Planning, Integrated Digital Marketing Strategy, and Monetization through Online Business
IVDM gives utmost care to the quality of education and job-oriented courses for freshers as well as professionals in the three main models of Digital marketing, such as Search Engine Optimization, Tips for Search Engine Marketing, Social Media Marketing and Optimization.
4. SSI Digital Academy, Nagpur
SSI Education has trained more than 30000 students and professionals since 1999 and is known as the top digital marketing course . The faculty is Google certified and highly qualified in digital marketing. The expert trainers teach other courses in digital as well, such as Cloud computing, PHP, Software Testing, Big Data, Database Management, and Smartphone Application Development.
The curriculum covered in the Digital Marketing course by SSI Digital Academy are:
- Google Adwords, Search Engine Optimization, Social Media Marketing, and Search Engine Marketing
- Display Ads, Shopping Ads, and Mobile Ads
- Online Reputation Management, Web Analytics, etc.
Live projects are provided during the course to enhance digital marketing skills and make students ready for the professional world. The batch is small so that each student can get similar attention and improve their understanding.
The highlighting features of SSI digital academy, it conducted 670 placement drives, more than 400 corporate participations, 40,000 candidate walk-ins and more than 8000 offers were made.
5. Make Digital World Easy
MDWE is one of the leading institutes for digital marketing courses and provides certification for various courses in digital marketing, such as Google Adwords, Google Analytics, etc.
The fundamental course with MDWE comprises Digital Marketing, Search Engine Optimization course, PPC Advertising, Google Adwords.
The course curriculum comprises of the following:
- Google Analytics, Social Media Marketing, and Mobile Marketing are few of the services
- Email Marketing, Online Display marketing, E-commerce marketing, and Content Marketing
- Lead generation, and Online Reputation Management
- Web Analytics, Website Designing and Planning, and Artificial Intelligence
The additional professional certification training courses are, Affiliate marketing, Creating Internet Marketing Strategy, Adsense, Blogging, and Amazon trained e-commerce specialist.
6. Versatile Institute of Advanced Digital Marketing
Versatile Institute is the top-ranking institute for Digital marketing courses in Nagpur. The Institute is ISO 9001:2015 Certificate Academy that helps build your career in the highly demanding field of digital marketing.
The course is designed and customised that fitted to the needs of individual who wants to learn digital marketing in-depth. The course is specially designed for marketing, sales, digital marketing professionals, business owners.
The curriculum covers:
- Overview Digital Marketing and Website Designing and Planning
- SEO Audit, Content Marketing, and Online Display Marketing
- Lead Generation, Inbound Marketing, Email Marketing, and Affiliate marketing
- App Install Ad, Google Ads, and Video Ads
- Block-chain Technology, Crypto-currency, Entrepreneurship and Freelancing
7. IICE Institute
Indore Institute of Computer Education is one of the most coveted computer training institutes since 1996. The institute offers a job-oriented and result-driven course which helps to gain knowledge on how to implement and create a winning marketing strategy.
IICE also provides Digital Marketing internships to students and provides students with live projects for executing campaigns. The campaigns are based on SEO, SEM, SMO, and PPC.
The course curriculum covers:
- Content Marketing, Google Ads Webmaster, and Google Analytics
- Affiliate Marketing, Email marketing, Influencer Marketing, and Mobile Marketing
IICE provides placement and post-placement support. The course training is provided for Google Digital Unlocked Certification.
8. Digital Mind Web Solutions
Digital Mind Web Solutions is a reputed institute that provides digital marketing courses in Nagpur along with various related elements comprehensively. They provide home-based people, job seekers, freelancers, and people who want to start internships and become entrepreneurs.
The institute provides preparation for the Google Certification test. They also conduct soft skills training and interview preparation. Counselling sessions are there with the digital experts from the academy.
The course curriculum includes:
- Website creation, Blogging, HTML, SEO, and Social Media Marketing
- Domain reselling, Inbound marketing, email marketing, and mobile marketing
- Banner Optimization, Landing page creation, Pay-per-click, and Traffic sources
- Demographic profiles, referring sites, Google Adsense setup, and Grabbing Freelance projects
They have tie-ups with more than 400 multi-national companies and brands. They have placed plenty of students and have 500 bloggers. There are big companies like MakeMyTrip, Shopclues, Just Dial, Pepper Fry, Jabong, Dabur, etc as their hiring partners.
9. Zee Institute of Creative Arts (ZICA)
Zee Institute of Creative Arts (ZICA) is one of the top-ranking institutes for Digital Marketing courses and is founded by Mr Subhash Chandra who is the chairman of Zee Group. They have around 10 years of experience in teaching digital marketing.
ZICA provides intensive and job-oriented courses in Digital Marketing and its related components like web designing, graphic designing, etc. They have two courses designed for Digital Marketing: Program in Digital Design and Marketing (12 months) and Program in Digital Marketing (6 months).
The various tools covered are Adobe Photoshop, Sparkpost, Mailchimp, Adobe Illustrator, Facebook Adverts, Hubspot, LinkedIn Ads, Youtube Ads, Google Adwords, etc.
The course curriculum comprises:
- Web Analytics Pricing, Presentation AR, and VR introduction
- Inbound Marketing, Online Marketing, Web Analytics
- Pricing and Presentation campaign and Search Engine Marketing
Additionally, Digital Marketing course few other courses are provided by ZICA, such as Animation and VFX, Graphics, Web designing, and DSLR Filmmaking.
10. Future Multimedia
Future Multimedia is one of India’s fast-growing institutes for skill development. They provide job-oriented intensive training for the corporate world, entrepreneurs, students, etc. Additionally, Future Multimedia has a speciality in various fields that include Software development/IT, Digital Marketing, Android Application Development, Web Technology, Graphic Designing, Multimedia, Cad/Cam, VFX, etc. The leading companies hire students from Future Multimedia.
The course curriculum covers:
- Search Engine Optimization (SEO), Social Media Marketing, and Why Digital Wins over traditional media
- Google Analytics, Advanced Segmentation, Dashboard, what is visits, Visitors, Page views, and Bounce rate
- Booking a Domain Name and webhosting, adding webpages and content, and adding plugins
- E-commerce marketing, Pay- per- click, website designing and planning
- Live Project discussion and requirement of analysis
The highlights of the course are Certificate Upon completion, Qualified faculty, and placement assistance and course duration are between 3-5 months.
So, the most effective institutes offering Digital Marketing courses create a positive effect and position a business or a brand. Digital Marketing in a theoretical approach will make you able to master the components to comprehend is by executing the different Digital Marketing into a live training project.
Digital Marketing course helps professional marketers to strategize and set up a business effectively, develop content strategies, and run ad campaigns.
The businesses shifting from traditional to online platforms makes digital marketing an in-demand skill these days. Every business relies on websites for consistent and valuable content and they prioritise SEO and analytics for increasing web traffic.
On average, the entry-level digital marketing professional can earn 5-7 lakhs per annum but the demand for digital marketing is increasing each day and the salary is becoming much more lucrative for the experts.
Digital Marketing skills can provide opportunities as a content writer, designing, Audio and Video production, brand manager, etc. Business owners and entrepreneurs are leaning towards the online platform to get brand visibility and increase revenues.
You can choose the preferred mode to pursue digital marketing. Earlier offline mode was preferable but after the pandemic created an adverse situation, more students are opting for online mode of study.