Top 10 Digital Marketing Courses in Hyderabad with Scope & Salary

In simple words, Digital Marketing is the marketing that is done using any kind of Digital communication. It is the promotion and marketing of brands to reach potential customers through the Internet and other means of Digital communication. This explains the current popularity of Digital Marketing Courses in Hyderabad.

Using online media channels, Digital Marketing promotes and endorses goods, services, and brands. Companies and agencies adopt a multi-channel strategy to pick up valuable insights into target audience sentiment and also discover new methods of customer engagement. It has also been revealed that companies adopting a multi-channel approach to reach customers are being rewarded with higher retention. A report by Invesp, a reputed Digital Marketing agency illustrates clearly that companies that invested in a multi-channel strategy retain an average of 89% of their customers vis-a-vis those that had a weak multi-channel approach translating to a measly 33% retention of customers.

Peering into the future of Digital Marketing, it is predicted that social media will have a more pronounced presence in the B2B space, multimedia content such as videos will be customized for Search Engine Optimization (SEO) purposes, and email marketing will become more user-specific. 

With Digital Marketing stamping its mark as a ubiquitous tool in the marketing campaign of any company, it is imperative to dig deep to get better clarity of the various types of Digital Marketing that are in vogue today. The following are a few examples :

Search Engine Optimization

SEO is technically one of the most widely-used marketing tools, rather than a type of Digital Marketing in itself. SEO can be described as an Arts and Science model because it requires you to research and analyze different factors to lead you to the highest possible ranking. It is an art because of the unpredictability of the results that will follow. Today, the vital elements to consider while optimizing a web page are:

• Quality of Content

• Level of engagement with the user

• Mobile-specific content like an independent app, lite versions, etc.

• The number and quality of Inbound links

Content Marketing

The primary objective of Content Marketing is to generate leads that ultimately get converted to customers. Content Marketing is a strategy based on the distribution of appropriate and valuable content to a target customer base. Content Marketing has benefited many businesses and this is validated with stats to show :

• As high as 84% of customers expect companies to produce engaging and useful content experiences. 

• 92% of marketing professionals believe that quality content is an important asset to reach customers.

• 62% of the companies produce new content daily.

Social Media Marketing

Social Media Marketing is creating brand awareness and driving traffic by getting people to discuss your brand/product online. The most popular platforms used for Social Media Marketing include Facebook, Twitter, Instagram, Youtube, and LinkedIn.

Because of its intrinsic nature of audience participation, it figures as a popular way of generating attention. It is the most popular medium to promote content for B2C marketers at a whopping 96% and is also making inroads in the B2B realm as well. The number of B2B marketers using social media to promote their content surged by as much as 61% this year. 

Pay-per-click Marketing

Pay-per-click, or PPC, is posting an ad on a platform and paying a pre-fixed price every time someone clicks on it. The PPC model of marketing is a slightly more complicated one compared to the rest. When a slot for your ad is available on the Search Engine Results Page (SERP), the search engine essentially fills the slot with an instant auction. A PPC campaign has one or more targets that the user has to complete after clicking on the ad. These can be transactional or non-transactional. Transactional actions include conversions to a sale, while non-transactional ones may be promotional newsletters or product blogs. 

Affiliate Marketing

Affiliate Marketing allows a person to make money while promoting another person’s business. In this case, you could be either the person promoting the business, or the business that works with the promoter. It is for the mutual benefit of both. If you are the affiliate, you get a commission every time someone purchases the item that you are promoting. If you are a business, you pay the affiliate for every sale they help you make.

Digital Marketing Courses in Hyderabad

Since Digital Marketing comprises so many types and involves learning so many tools and techniques, myriads of Digital Marketing courses have burst into the scene. Hyderabad, being home to a huge number of advertising agencies, has adapted to Digital Marketing courses online to replace native advertising. With this massive explosion of Digital Marketing courses online and in-person in Hyderabad, the question to ponder over is: Which are the 10 Top Institutes offering Digital Marketing courses in Hyderabad?

1. Henry Harvin

Founded in 2013 by Kunal Gupta, it has carved a niche of its own due to its course structure and delivery. It seamlessly bridges the gap between academic qualification and industry experience. The certification offered by Henry Harvin is that of a ‘Certified Agile Digital Marketer’ which is ranked at No. 5 among the most trending Digital Marketing Courses by India Today. In addition to having Digital Marketing courses online, the institute has the facility to conduct offline classes as well. State-of-the-art training rooms equipped with all the necessary technology and logistics are provided to make learning an interesting and fun-filled experience. 

Benefits of the course:

• Trainers are highly skilled and experienced. 

• Internship to help you implement course tools and techniques in practical tasks and assignments. 

• 100% placement assistance with access to 10+ job openings every week.

• Gold membership that entitles you to an all-inclusive 9-in-1 program. 

• Timely Bootcamp sessions for a period of 12 months. 

• Soft skills too are included in the Digital Marketing course.

• Become a part of the prestigious Henry Harvin alumni network of 18000+ members across the globe. 

Perks of the Certified Agile Digital Marketer Program :

• Upskilling yourself in Digital Marketing paves the way for jobs with higher pay packages.

• Learn the latest techniques to grow your business by effectively promoting and driving traffic.

• Digital Marketing has infinite opportunities since it’s an ever-expanding Industry. 

• Learn strategies to boost your brand Identity and visibility.

• Learn useful cost-cutting measures by replacing traditional marketing campaigns with Digital Marketing. 

• Expand the reach of your business to tap global customers as well.

• Become a ‘Certified Agile Digital Marketer’ and make your CV have the additional advantage

• Learn new business Tactics to meet business goals. 

Course Curriculum:

• Getting started with Digital Marketing

• Crisp and effective web page designing

• Search Engine Marketing (Google Ads) Search Engine Optimization (Off page, On page, Mobile, Local)

• LinkedIn marketing

• YouTube Marketing

      Complimentary Module 1: Soft Skills Training

      Complimentary Module 2: Resume Writing

Who can enroll in the Digital Marketing Course? 

• Social Media enthusiasts, Bloggers, Entrepreneurs, Business Owners, etc.

• Product owners who are looking to generate more interest in their business.

• Individuals looking to earn an extra Income working for many top companies across the globe from the comfort of their homes. 

Digital Marketing courses online-Upcoming batches :

Starts every week	Live virtual classroom	Rs 12,500/-	Filling fast
18th Dec 2021	Instructor-led Live Online	Rs 12,500/-	Registration Open
26th Dec 2021	Instructor-led Live Online	Rs 12,500/-	Registration Open
1st Jan 2022	Instructor-led Live Online	Rs 12,500/-	Registration Open

* Updated every 24 hours

There is also the option of No-cost EMI with all major Finance companies at 0% interest with no hidden costs.

2. MIT School of Management

MIT Sloan School of Management is one of the top management institutes across the globe. The MIT Management Education offers a short Digital Marketing course online. The program comes to students in collaboration with online edu-tech provider GetSmarter. 

GetSmarter has partnered with premier universities across the globe. They work together to design and deliver premium online courses for students across the globe. The course is primarily targeted at developing Industry-relevant skills that can be applied in real-time scenarios.

Course Info:

Learn and Implement basic strategies of Digital Marketing

• Get hands-on training in predictive analysis and predictive marketing strategies across several channels

• Identify the best platforms for your promotions.

• Learn how to get the best results for any Return on Investment

Benefits of the course:

• You will learn how to develop a complete Digital Marketing optimization strategy.

• You will become an expert in allied topics such as Data Analytics, Predictive Modeling, and Digital promotion campaigns.

Who can join this course?

No prerequisites are required to join this course. Anyone interested in Digital Marketing can pursue this course.

3. Institute for Management Development

This ranks among the Best Digital Marketing Courses Online. It is located in Switzerland and Singapore. It is an independent training school founded by business leaders about 75 years ago to teach professionals. 

Features of the course:

• The program offers several methodologies to Digital Marketing.

• You will get to learn the skills of Digital Marketing to redefine customer value. 

• The course helps you to map a digital strategy for your business.

• You will learn to explore the current trends in Digital Marketing and identify the strategy best suited for your business. 

Course Duration:

The course spans over 8 weeks.

Benefits of the Course :

• The faculty comprises of highly skilled instructors.

• Trainees get access to 60+ videos, group work sessions, and also assignments

• You will learn practical ideas that can be applied to promote your business

• The course makes you adept at various techniques of customer engagement.

• On completion, trainees are awarded a globally-recognized certification in Digital Marketing.

Course Fee:

The course fee is USD 3246.

Who can join this course?

• Anyone interested in acquiring more knowledge about Digital Marketing
• Business leaders who are interested to learn the current trends in marketing to promote their business. 

4. Udemy

Udemy is a storehouse of almost any course program that one could think of. In line with this, Udemy offers one of the most-searched Digital Marketing Courses online. This course is a bestseller marketing program on their platform. The course curriculum primarily includes SEO, Digital Marketing Strategy, Social Media Marketing, YouTube, Email, and Facebook. 

Features of the course:

• It is a 12-in-1 program; which means 12 major topics are covered in a single course

• Even without a prior knowledge of coding, you will be able to create a website.

• The curriculum imparts SEO techniques which help to generate more traffic on the website.

• You will become more comfortable with Email marketing strategies as well

• Strategies to promote and drive content on Apps

• You can expect to have an in-depth understanding of Social Media Marketing as well like YouTube, FaceBook, etc.

Benefits of the course:

• Learn how to promote and grow your business on the Internet

• You will be given 36 articles for learning and 10 resources that can be downloaded

• You could choose to work as a Freelancer too

• Your prospects of getting better work opportunities increase

• You are awarded a globally-recognized certification as a ‘Certified Digital Marketer’

Duration of the course:

The duration of the course is 22.5 hours of On-demand Video

Course Fee:

The course is priced at Rs 1043/- all-inclusive.

Who can join:

• Any individual with a penchant for marketing

• Business leaders who want to be in touch with current trends in marketing

5. Coursera

This program is consistently among the Top 10 Digital Marketing Courses online. The learning platform hosts hundreds of courses and is often the most-searched among students and job aspirants. The USP of this course is that in addition to the Digital Marketing tools that are usually covered, 3D printing is included as well.  

Features:

• Get an insight into data collection and analysis techniques that marketing professionals use

• Stay updated with the newest trends in customer behavior

• Get a hands-on working experience of evaluating Data Analytics tools on the web

Benefits:

• A 7-day free trial gives you an overview of the course.

• Being a self-paced course, you can learn at your convenience.

Unlimited access to discussion forums, with facilities to test your skills.

• Recognized certification on course completion

• You can get grades and feedback to evaluate your performance in assignments, and quizzes

Course Fee:

Post the 7-day free trial, the course costs $79 per month

Course Duration:

The course duration spans over 8 months, with 5 hours a week

Who can join:

Anyone with a keen interest to learn the various tools and techniques in Digital Marketing can enroll in this course.

6. Harvard Business School

Arguably the best Business school in the world, Harvard offers a top-notch Digital Marketing course online. Primarily targeted at business owners and independent individuals or businesses having their own website, this course delves deep into marketing strategies and tools that are crucial to developing your business. Integrating the newest innovations with cutting-edge marketing strategies provides the best value addition for customers. 

Features of the course:

• Covers group discussions and lectures by faculty

• An in-depth understanding of the newest and most relevant practices in Digital Marketing.

• A comprehensive understanding of the challenges and crisis situations a. business could confront,at various stages of its life cycle.

• Evaluate your marketing strategies vis-a-vis competitors.

• Learn to arrive at a unique marketing campaign to promote your brand

• The digital marketing course online also helps with understanding customer buying and spending patterns by learning to analyze market trends.

• Be aware of the emerging business models. 

Benefits of the course:

• Highly-skilled and experienced Instructors take you through the concepts.

• You become a professional at building a robust marketing strategy in line with your business.

• You will develop a keen sense of awareness about the emerging concepts, frameworks, and techniques to make your business profitable.

Course Fee:

The course comes at a price of $7500

Who can enroll in the course:

Harvard, being in the ivy league, is very particular about learner profiles.

Senior Marketing Consultants and Executives, General Managers, Top-level Entrepreneurs, and CEOs are eligible to enroll in this course.

7. Google

The biggest Search engine in the world also offers Digital Marketing Courses Online. With Google, one can rest assured about the caliber of teaching and course delivery. This course is categorized under ‘Google Digital Unlocked’ and is called ‘Fundamentals of digital marketing. This course is ideal for beginners who want to get a foothold in the Digital Marketing space. 

Features:

• The course content has 26 modules.

• Getting a pulse of customer behavior and needs.

• Understand Organic searches and concepts of SEO.

• Amplifying your visibility online by building your own website.

• Having a keen sense of awareness about competitors.

• The course has a Self-paced model of learning.

Benefits:

• Video recordings can be accessed any number of times.

• Course curriculum is explained through video tutorials for better understanding.

• Business strategies to promote your brand and Email Marketing are a part of the course program as well.

• A clear and concise explanation of SEO and optimization of the web.

Course Fee:

The course is offered absolutely free as part of the ‘Grow with Google Programme’. 

Who can join:

Any beginner, interested in learning the nuances and types of Digital Marketing can sign up for this course.

8. FutureLearn

FutureLearn offers Digital Marketing Courses online to help you develop new strategies to grow your business online. The entire spectrum of digital marketing techniques like SEO, Pay-per-Click, Email Marketing, etc is included in the course. 

Features :

• Digital Marketing- Introduction to basics

• Getting to understand display advertising and pay-per-click models

• Going further, SEO and Email Marketing techniques are included

• Learn the techniques of integrating these marketing methods

• A globally-recognized certification upon completion

Benefits:

• You will get unlimited access to course videos, quizzes, and peer feedback.

• You will learn the importance and application of Digital Marketing in businesses.

• Get a comprehensive understanding of various Digital Marketing techniques such as pay-per-click, email marketing, SEO, and display advertising.

• You will learn to develop methods to integrate various types of Digital Marketing.

• You will be rewarded with a certificate on course completion. 

Duration:

The course duration is 2 weeks, with a weekly study time of 2 hours.

Who can join:

Anyone interested in studying the various techniques of Digital Marketing

9. HyperIsland

This is one of the most searched Digital Marketing courses online. The course gives you a detailed understanding of the tools, strategies, platforms, and techniques to improve user engagement. You learn the skill of aggregating different channels of Digital Marketing to deliver the best experience to the customer.

Features:

• You will get a learning kit that comprises all the important tools in Digital Marketing.

• Weekly tasks and assignments are scheduled

• The institute conducts webinars every Wednesday

• Don’t worry about a missed class; previous video recordings are available

• Sessions with Digital Marketing experts are conducted from time to time.

Benefits:

• You will get a comprehensive knowledge of the appropriate Digital marketing methods to be applied for specific platforms.

• The course also helps you to figure out ways to enhance customer engagement with your business or website.

• A certification is awarded after 6 weeks of journal submissions.

Duration:

The course span is 6 weeks.

Course Fee:

This is among the more expensive Digital Marketing Courses online and costs $1125.

10. Indian Institute of Digital Education (IIDE)

Established in 2016, this ranks among the best institutes to learn Digital Marketing Courses online. Highly experienced instructors train you on the newest concepts of Digital Marketing.

Features:

• You will have 70+ hours of live training and 40+ hours of recorded videos.

• The course covers at least 8 brand strategies.

• There will be esume writing sessions and mock interviews as well.

• The curriculum helps to understand what makes for a complete marketing strategy.

• You will become  aware and begin to understand various marketing channels such as Social Media Marketing, SEO, Influencer Marketing, Display advertising, etc.

Benefits:

• You will be taught by highly skilled and experienced Instructors.

• You can learn at your pace with a flexible schedule.

• You will have access to course concepts on video recordings anytime.

• Theory and practical concepts are explained to you in interactive sessions.

• 100% placement assistance is provided on course completion.

• Mentors assist you with individual attention.

Course Fee:

This course is priced higher compared to other Digital marketing courses online in India and costs Rs 67,795+taxes.

Course Duration:

The course spans over 3 months, with classes, held 12 hours per week.

Who can join:

Anyone who is 16 years or older and interested in studying Digital Marketing can join this course.

Scope Digital Marketing Courses in Hyderabad

In the future, digital marketing has a lot of potentials. People are more reliant on the internet as a result of the pandemic. Because the majority of consumers use smartphones and conduct product research online before purchasing, digital marketing methods are essential for businesses.

Digital Marketing Courses in Hyderabad Salary for Freshers

In India, the average salary for a digital marketing fresher varies by category but remains around 2.6 lakhs per year. You may create multiple digital marketing packages, with the most basic paying Rs. 30,0000/- per month and the most advanced paying Rs. 50, 000/- per month.

Conclusion:

Digital Marketing courses in Hyderabad have multiplied manifold in the last 3-4 years to cater to the surging demand for professional Digital Marketers. With the Internet becoming ubiquitous, traditional methods of marketing have been replaced with the latest advancements. Hyderabad, being the hub of financial activity in India, has adapted to this trend with people from various walks of life upskilling themselves in Digital Marketing. Organizations are also sponsoring employees to upskill themselves through Digital Marketing courses online. 

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