CRAFT WORDS TO CAPTIVATE CUSTOMERS
“Write Copy That Turns Website Visitors Into Customers”
marie forleo
Copywriting Courses in India: Are you a wizard of words and a passionate writer? Are you at the crossroads thinking to fan this passion into a profession? Doesn’t the thing sound something like copywriting and copywriting courses? Yes, your keen and sharp waves of wit can add a perfect dimension to your personality to become a copywriter.
In this article I’m presenting the top 10 Copywriting Courses in India and a complete guide you need to know about copywriting, and copywriters.
But firstly…
Many aspirers think that a professional degree or fluency in English will make good copywriters. Perhaps, inborn writing skills play a vibrant role in fashioning a copywriter.
If you are a talented wordsmith, you can be a goldsmith in the domain of copywriting.
Copywriting is branding a business or a product in a luring way that convinces a customer to purchase and own the product.
Thankfully, there’s a whole hog of online copywriting courses in India to help you learn the savvy tools of the trade, the ABCs of a copywriting business, and subsequently, design an eloquent copywriter portfolio.
Get started and make these institutes your launchpad to spread your horizons and fly high.
Henry Harvin is the leading international EDTECH institute. Firstly, the institute ranks Top 500 among the Global Edtech organizations and Top 100 in India, with 3,00,000+ Alumni.
Secondly, it comprises 500+ expert trainers and offers 200+ Courses. Students from 97+ nations get trained here. Henry Harvin is an ISO 29990:2010 certified company affiliated with the American Association of EFL, Ministry of Corporate Affairs, MSME, UKAF, UKCert, and Project Management Institute (PMI).
The Copywriting course at Henry Harvin offers 16 hours of instructor-led live online classes to help you discover your potential writing skills and hone them. However, this course module, designed by copywriting experts, helps you master the tools of marketing and other areas. Live projects & case studies provide an improved understanding of the subject.
Reiterated, the Copywriting Course encompasses Seven Modules with updated study material.
Along with these seven modules, the candidate also gets two additional complementary modules of Soft skills development and Resume writing.
The course provided is 16 hours of Two-way Live Online Interactive Classroom Training. The total program fee is Rs 9,550. You also can avail of the No cost EMI option for payment starting at Rs 1056/month.
Bangalore, Chennai, Ernakulam, Hyderabad, Kolkata, Mumbai,
The Institute of Marketing Communications India (IMCI) is a registered Government of India (Reference No. 3282153) institute. The idea behind establishing this institute is to escalate the brand value by making the aspirers identify and appreciate the ways to escalate the worth of the brand they enhance.
IMCI courses vary in their attributes and approaches. Training courses at IMCI involve Advertising, Digital Marketing & Advertising, and Journalism.
The mentors are experts in their respective fields. IMCI satisfies all the criteria of the IT and the Media Industry. Its programs are pioneered based on the current market scenario.
At IMCI, there is just one aim: to create a legion of creative and innovative minds who can deliver the responsibility of carrying the society from a state of oblivion to a state of information and acknowledgements.
imciindia.org
The course duration is one year. It includes all sessions along with the internal assessments and practical sessions. For fee particulars, visit the website. The fee payments can be made by Direct Bank Transfer (NEFT/IMPS) or by cheques and credit cards.
IMCI prides itself on providing quality education.
Universal Computer Art, established in Noida in 1992, is a Renowned Digital Marketing Training Institute providing digital training to students. The institute is a recognized brand at the state and national level with a bag of advanced training facilities and qualified, experienced, and expert industry trainers.
The course duration is four months (three months of training and one month of project). Conducts 2 hours classes on Monday, Wednesday, and Friday. Weekend classes will be on Saturday and Sunday for 3 hours. Lastly, Course fee details are available on the institute’s website.
IIDE is the trusted digital marketing training & certification provider in Asia. It helps learners renovate, reconstruct and remodel their careers and be confident to face the future. Particularly, offers customized programs to suit the requirements of learners in a fun learning culture.
Since its inception in 2016, the institute has a 5,00,000+ Learners Community, 100+College Partnerships, 250+Expert Trainers working, and an 87% Placement Rate to its credit.
In brief, the total duration of the course is 06 Hours (3+ Hours of Live Class and 3+ Hours of Video Lectures). IIDE facilitates 1-on-1 teaching sessions, and free access to lectures for 30 days. Cost is ₹3813 + Taxes.
With its headquarters in the USA, the Miami Ad School of Ideas got established in 1993. The institute dedicates itself to advancing innovative education and prepares students to exist and thrive in this competitive world. Besides, the institute provides realistic training with hands-on experiences in leading industries, brands, and state-of-the-art organizations worldwide.
Finally, the students graduate with a top-notch portfolio filled with professional-grade projects, a phone full of real-world contacts, and the skills to succeed in tomorrow’s creative industry.
The course duration is 24 months. The Fee is Rs.16,00,000. Visit the website for more details. Besides, Miami provides financial aid and scholarships to its learners.
Kraftshala was founded by Varun Satia and Eshu Sharma in 2016. The institute offers an online program in marketing to B school students. Furthermore, the institute trains students in Brand Building, Digital Brand Building, and Sales Leadership courses (The course period is 8-11 weeks each).
In late 2020, they launched a program called The Marketing Launchpad for entry-level roles. Accordingly, they train the learners in Content & Social Media Copywriting Specialization.
The course is a 20-week full-time (10 am-8 pm) training program, including an eight-week internship. The students pay the fees only when they get a job with min. 4.5 L CTC because it offers a pay-after-placement course.
Skillshare is an online learning community offering thousands of classes for people who want to redefine themselves by refining their creative skill set. Above all, the institute inspires, explores the creativity in people, and helps them to express, learn, and apply their skills in relevant fields.
Coupled with, it allows members to make discoveries, share expertise, make an impact, earn money, and live a complete life.
Skillshare offers a free trial to access numerous online classes that best suit you. You can become a Skillshare member by joining the premium membership. It provides scholarships to anyone who meets the eligibility requirements.
Coursera is a premium global online learning platform and one of the outstanding Massive Open Online Courses (MOOCs). Partnering with 200+ leading companies and universities, Coursera offers a wide range of life-changing learning opportunities.
Founded by Daphne Koller and Andrew Ng in 2012, Coursera offers flexible and affordable courses to learners from all corners of the world, intending to reduce inequalities in world-class education. 82 million learners, 100+ Fortune 500 companies, and more than 6,000 campuses, businesses, and governments make the family of Coursera.
The course expands over 5 weeks and 20 hours to complete. To get certified the learner should attend 38 videos, 19 readings, and 7 practice exercises.
Omnivore Academy has had the credit of sculpting copywriters for over 25 years. The institute makes you learn creativity, work with ideas, and learn to communicate more powerfully and persuasively. Simply put, the institute facilitates you to master what is needed, at the correct time, at an affordable cost from well-experienced course creative directors.
With this in mind, Omnivore course strives to fill the skill gaps by incorporating the qualities desired by the employers to change the industry.
In a nutshell, Copywriting course imbibes distinctive qualities like strategic thinking, communication styles, creative problem-solving, leadership aptitudes, analytical thinking, adaptability, global mindset, etc.
The course duration is three months. Alongside, it offers 2-month internship assistance. The course cost is Rs. 20,000, paid after enrollment which is non-refundable.
Udemy is one of the prime institutes to offer virtual learning in 75+ languages globally. Further, the institute works with a motto to share knowledge and connect people of the world through knowledge. Nonetheless, Udemy offers a broad arena of online courses at affordable prices.
The institute has 52M+Learners, 68K+Instructors, 196K+Courses, 712M+Courses, and the cutting-edge technology helps its learners gain unique knowledge.
Chiefly, Udemy offers Copywriting courses in three levels of difficulty – Copywriting, Copywriting Basics, and Secrets That Bring Sale crafted for beginners.
Udemy offers a short course of about 1.5 hours, both free and paid courses. The free course provides only online video content, while paid course costs a minimum of Rs. 490, and certification is given. The in-depth course costs Rs.3399.
Copywriting is an art and a science. It is the process of using impressive terms, known as copy, to influence and drive people to act, being inspired by the words used to advertise it. These inspiring words are nothing but the products of copywriting.
The roots of Copywriting have penetrated deep into every sphere. Correspondingly, copywriting is required for success and growth of a refreshment stand to a multinational company.
In truth, everything that we watch and hear in the form of a catchy headline, words that describe a product, whether online or offline copywriting is prevailing in every nook and cranny.
Specifically, a magazines full-page advertising a beauty product or a health service, a website prompting its reader to purchase a product, or an educational institute’s ranks and achievements are a few examples of copywriting. In deed, copywriting uses power-packed words to influence the customer decision to buy or act.
At the rear of every write-up is a Copywriter. Although, some are versatile writers with natural writing talents, others are trained artisans of words. The role of a copywriter is to phrase and frame words with verifiable formulas to nail the target customers and cause them to act.
The copywriters working in-house or on a contract basis are in high demand. Hence, most businesses hire them to help communicate globally and to grow enormously. They write copies to compel, counsel, and convince customers.
To simplify, Copywriters initially study a specific group of customers, get notified of their needs and longings, and sketch the roads to connect with them and draw a solution for their needs.
Eventually, creates attractive home pages, lurid and lively landing webpage, merchandising letters, subscription pages, thought-provoking blogs, articles, e- letters, and emails. Ads, social media posts, posters, case studies, billboards, non-profit organizations’ services, and white papers are the crafts of a copywriter.
Mostly, they use the medium of writing for briefing the information, gaining confidence, and transforming the audience. In a word, the ultimate aim is to raise brand awareness and to make the organization stand above the crowd.
Ably, you may be a hotshot writer, but it will not make you a professional copywriter. Obviously, Copywriting is much more than just words written. It is envisioning cozy, casual, simple crafty touches of the copy.
Furthermore, the science of copywriting uses the philosophy of language and marketing principles to improve the sale rate of products. Your dream of becoming a copywriter urges you to infuse emotion and passion into writing. Accordingly, it helps you to connect deeply with your audience.
By and large, in this complex world of copywriting, you need to know the psychological writing techniques and blend them with your natural writing skills.
A beautiful flower bouquet is the creativity of a florist who passionately arranges flowers. Synonymously, a copywriter engrossing an engaging article, blog, or Ad, say a caption for a business genre, requires appreciable finesse. Certainly, the tag Taste the Thunder in a flash harks us back to the sizzling taste of Thumps up. In fact, that’s the magic of the Word Architect. A Copywriter’s pen encapsulates the words to tuck in our memory for a lifetime. The need for copywriting is omnipresent. All businesses require copywriters to nail their business aptly to increase traffic. Above all, crafting words skillfully influence the audience. Every morsel of copy created should bring the brand to the limelight.
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Ans. Copywriting is a science and an art. Copywriting is branding a business or a product in a luring way that convinces a customer to purchase and own the product. Further, it is the process of using impressive terms, known as copy, to influence and drive people to act, being inspired by the words used to advertise it.
Ans. Many aspirers think that a professional degree or fluency in English will make good copywriters. But anyone can become a Copywriter. Perhaps, inborn writing skills and language fluency play a vibrant role in fashioning a copywriter. If you are a talented wordsmith, you can be a goldsmith in the domain of copywriting.
Ans. The roots of Copywriting have penetrated deep into every sphere. Copywriting is required for success and growth of a refreshment stand to a multinational company. Everything that we watch and hear in the form of a catchy headline, words that describe a product, whether online or offline copywriting is prevailing in everything.
Ans. Copywriters initially study a specific group of customers, get notified of their needs and longings, and sketch the roads to connect with them and draw a solution for their needs. Eventually creates attractive home pages, lurid and lively landing webpage, merchandising letters, subscription pages, thought-provoking blogs, articles, e-letters, and emails.
Ans. Thankfully, there’s a whole hog of online copywriting courses in India to help you learn the savvy tools of the trade, the ABCs of a copywriting business, and design an eloquent copywriter portfolio. Some universities offer regular offline courses.
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This institute is one of the best institutes that provides content writing and digital marketing course. It also provides advanced content writing and digital marketing course and also one of the best in India. Copywriting does come under the content writing course. This article is very helpful as one gets to understand the role of a copywriter or what one would be learning in copywriting course. Along with getting to know about the other institutes so one has the privilege of making a comparison and then taking a decision.