In simple words, Digital Marketing is the marketing that is done using any kind of Digital communication. It is the promotion and marketing of brands to reach potential customers through the Internet and other means of Digital communication. This explains the current popularity of Digital Marketing Courses in Hyderabad.
Using online media channels, Digital Marketing promotes and endorses goods, services, and brands. Companies and agencies adopt a multi-channel strategy to pick up valuable insights into target audience sentiment and also discover new methods of customer engagement. It has also been revealed that companies adopting a multi-channel approach to reach customers are being rewarded with higher retention. A report by Invesp, a reputed Digital Marketing agency illustrates clearly that companies that invested in a multi-channel strategy retain an average of 89% of their customers vis-a-vis those that had a weak multi-channel approach translating to a measly 33% retention of customers.
Peering into the future of Digital Marketing, it is predicted that social media will have a more pronounced presence in the B2B space, multimedia content such as videos will be customized for Search Engine Optimization (SEO) purposes, and email marketing will become more user-specific.
With Digital Marketing stamping its mark as a ubiquitous tool in the marketing campaign of any company, it is imperative to dig deep to get better clarity of the various types of Digital Marketing that are in vogue today. The following are a few examples :
SEO is technically one of the most widely-used marketing tools, rather than a type of Digital Marketing in itself. SEO can be described as an Arts and Science model because it requires you to research and analyze different factors to lead you to the highest possible ranking. It is an art because of the unpredictability of the results that will follow. Today, the vital elements to consider while optimizing a web page are:
The primary objective of Content Marketing is to generate leads that ultimately get converted to customers. Content Marketing is a strategy based on the distribution of appropriate and valuable content to a target customer base. Content Marketing has benefited many businesses and this is validated with stats to show :
Social Media Marketing is creating brand awareness and driving traffic by getting people to discuss your brand/product online. The most popular platforms used for Social Media Marketing include Facebook, Twitter, Instagram, Youtube, and LinkedIn.
Because of its intrinsic nature of audience participation, it figures as a popular way of generating attention. It is the most popular medium to promote content for B2C marketers at a whopping 96% and is also making inroads in the B2B realm as well. The number of B2B marketers using social media to promote their content surged by as much as 61% this year.
Pay-per-click, or PPC, is posting an ad on a platform and paying a pre-fixed price every time someone clicks on it. The PPC model of marketing is a slightly more complicated one compared to the rest. When a slot for your ad is available on the Search Engine Results Page (SERP), the search engine essentially fills the slot with an instant auction. A PPC campaign has one or more targets that the user has to complete after clicking on the ad. These can be transactional or non-transactional. Transactional actions include conversions to a sale, while non-transactional ones may be promotional newsletters or product blogs.
Affiliate Marketing allows a person to make money while promoting another person’s business. In this case, you could be either the person promoting the business, or the business that works with the promoter. It is for the mutual benefit of both. If you are the affiliate, you get a commission every time someone purchases the item that you are promoting. If you are a business, you pay the affiliate for every sale they help you make.
Since Digital Marketing comprises so many types and involves learning so many tools and techniques, myriads of Digital Marketing courses have burst into the scene. Hyderabad, being home to a huge number of advertising agencies, has adapted to Digital Marketing courses online to replace native advertising. With this massive explosion of Digital Marketing courses online and in-person in Hyderabad, the question to ponder over is: Which are the 10 Top Institutes offering Digital Marketing courses in Hyderabad?
Founded in 2013 by Kunal Gupta, it has carved a niche of its own due to its course structure and delivery. It seamlessly bridges the gap between academic qualification and industry experience. The certification offered by Henry Harvin is that of a ‘Certified Agile Digital Marketer’ which is ranked at No. 5 among the most trending Digital Marketing Courses by India Today. In addition to having Digital Marketing courses online, the institute has the facility to conduct offline classes as well. State-of-the-art training rooms equipped with all the necessary technology and logistics are provided to make learning an interesting and fun-filled experience.
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There is also the option of No-cost EMI with all major Finance companies at 0% interest with no hidden costs.
MIT Sloan School of Management is one of the top management institutes across the globe. The MIT Management Education offers a short Digital Marketing course online. The program comes to students in collaboration with online edu-tech provider GetSmarter.
GetSmarter has partnered with premier universities across the globe. They work together to design and deliver premium online courses for students across the globe. The course is primarily targeted at developing Industry-relevant skills that can be applied in real-time scenarios.
Learn and Implement basic strategies of Digital Marketing
No prerequisites are required to join this course. Anyone interested in Digital Marketing can pursue this course.
This ranks among the Best Digital Marketing Courses Online. It is located in Switzerland and Singapore. It is an independent training school founded by business leaders about 75 years ago to teach professionals.
The course spans over 8 weeks.
Benefits of the Course :
The course fee is USD 3246.
Udemy is a storehouse of almost any course program that one could think of. In line with this, Udemy offers one of the most-searched Digital Marketing Courses online. This course is a bestseller marketing program on their platform. The course curriculum primarily includes SEO, Digital Marketing Strategy, Social Media Marketing, YouTube, Email, and Facebook.
The duration of the course is 22.5 hours of On-demand Video
The course is priced at Rs 1043/- all-inclusive.
This program is consistently among the Top 10 Digital Marketing Courses online. The learning platform hosts hundreds of courses and is often the most-searched among students and job aspirants. The USP of this course is that in addition to the Digital Marketing tools that are usually covered, 3D printing is included as well.
Unlimited access to discussion forums, with facilities to test your skills.
Post the 7-day free trial, the course costs $79 per month
The course duration spans over 8 months, with 5 hours a week
Anyone with a keen interest to learn the various tools and techniques in Digital Marketing can enroll in this course.
Arguably the best Business school in the world, Harvard offers a top-notch Digital Marketing course online. Primarily targeted at business owners and independent individuals or businesses having their own website, this course delves deep into marketing strategies and tools that are crucial to developing your business. Integrating the newest innovations with cutting-edge marketing strategies provides the best value addition for customers.
The course comes at a price of $7500
Harvard, being in the ivy league, is very particular about learner profiles.
Senior Marketing Consultants and Executives, General Managers, Top-level Entrepreneurs, and CEOs are eligible to enroll in this course.
The biggest Search engine in the world also offers Digital Marketing Courses Online. With Google, one can rest assured about the caliber of teaching and course delivery. This course is categorized under ‘Google Digital Unlocked’ and is called ‘Fundamentals of digital marketing. This course is ideal for beginners who want to get a foothold in the Digital Marketing space.
The course is offered absolutely free as part of the ‘Grow with Google Programme’.
Any beginner, interested in learning the nuances and types of Digital Marketing can sign up for this course.
FutureLearn offers Digital Marketing Courses online to help you develop new strategies to grow your business online. The entire spectrum of digital marketing techniques like SEO, Pay-per-Click, Email Marketing, etc is included in the course.
Features :
The course duration is 2 weeks, with a weekly study time of 2 hours.
Anyone interested in studying the various techniques of Digital Marketing
This is one of the most searched Digital Marketing courses online. The course gives you a detailed understanding of the tools, strategies, platforms, and techniques to improve user engagement. You learn the skill of aggregating different channels of Digital Marketing to deliver the best experience to the customer.
The course span is 6 weeks.
This is among the more expensive Digital Marketing Courses online and costs $1125.
Established in 2016, this ranks among the best institutes to learn Digital Marketing Courses online. Highly experienced instructors train you on the newest concepts of Digital Marketing.
This course is priced higher compared to other Digital marketing courses online in India and costs Rs 67,795+taxes.
The course spans over 3 months, with classes, held 12 hours per week.
Anyone who is 16 years or older and interested in studying Digital Marketing can join this course.
In the future, digital marketing has a lot of potentials. People are more reliant on the internet as a result of the pandemic. Because the majority of consumers use smartphones and conduct product research online before purchasing, digital marketing methods are essential for businesses.
In India, the average salary for a digital marketing fresher varies by category but remains around 2.6 lakhs per year. You may create multiple digital marketing packages, with the most basic paying Rs. 30,0000/- per month and the most advanced paying Rs. 50, 000/- per month.
Digital Marketing courses in Hyderabad have multiplied manifold in the last 3-4 years to cater to the surging demand for professional Digital Marketers. With the Internet becoming ubiquitous, traditional methods of marketing have been replaced with the latest advancements. Hyderabad, being the hub of financial activity in India, has adapted to this trend with people from various walks of life upskilling themselves in Digital Marketing. Organizations are also sponsoring employees to upskill themselves through Digital Marketing courses online.
Ans. No, there is no prior experience required to become a professional Digital Marketer.
Ans. There are no fixed or pre-decided salary slabs for a Digital Marketer; it depends on the quality of content that you promote and how smartly you can use various tools.
Ans. Yes, there is a multitude of freelance opportunities available for a Digital Marketer.
Ans. There are some institutes that offer a 100% money-back policy on Digital Marketing courses online. You could check with the Institute for more details.
Ans. Definitely. Certification in Digital Marketing from a reputed institute serves as proof that you have the necessary skills to be a Digital Marketer.
Ans. Yes, almost all Digital Marketing courses online come with an Internship program. It is recommended that you complete the Internship as well.
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The certification offered by Henry Harvin is that of a digital-marketing-courses in Hyderabad which is ranked at No. 5 among the most trending Digital Marketing Courses by India Today.
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We understand the value of knowledge and marketing skills and we put our sweat and efforts to provide our trainees the best in the industry. Thanks for sharing this valuable feedback!
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The best part about this course is the internship which they provide you. First the teach you all the concepts, then when you do internships you use those concepts and get real life experience. This is something which I loved about this.
They offer you world-class facilities. I got to learn a lot from the mentors. They were supportive throughout my course. I got more than 50 video lectures which covered the entire syllabus of digital marketing. The videos were very detailed. I got to learn a lot.